Clothes Washing Products - France - January 2009
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The French clothes washing products market is worth an estimated €1,638 million in 2008, a decrease of around 2% on 2007 and 11% on 2003. The fundamental problem in this large market is restoring value growth. Detergents constitute the great bulk of the market and have seen a good deal of new product activity. Liquid detergents now outsell powders, but concentrated liquids have some way to go in France to reach the usage levels already current in Spain, for example.
Clothes washing products have become more effective, more convenient, easier-to-use and much more environmentally-friendly and the immediate outlook is for more of the same. Manufacturers, of whom Procter & Gamble, Lever Fabergé and Henkel take two-thirds of the market, will be obliged to continue investing in new product development, in advertising and in conforming with an ever-tighter environmental regime, but will remain unable to pass on these costs to an ever more price-conscious consumer.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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