Clothes Washing Products - Germany - January 2009
US $617.96 (Excl.Tax)Excl. Tax Buy Now
The German clothes washing products market is estimated at €1,862 million in 2008, an overall drop of 2.3% on 2007 and 7.1% on 2003. The largest decline came within specialist detergents and ironing aids while stain removers and fabric fresheners are showing stagnation. Fabric conditioners are the only growing category, thanks to innovative fragrance technology and an upgrade in product image.
Henkel is the clear market leader with important brands such as Persil, Vernel and Perwoll taking a 31% share of the market, followed by Procter & Gamble (19%) with the heavily promoted Ariel, Lenor and Febreze.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.
They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.
Each report contains comprehensive analysis into:
This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.