Clothes Washing Products - Spain - January 2009
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Increasing maturity and more cautious consumer spending resulted in only modest growth in the Spanish market for clothes washing products in 2008, with sales up by 0.6% to reach an estimated €1.28 billion. Since 2003, sales have improved by some 7%.
With near universal use of laundry detergents and the penetration of fabric conditioners a high 90%, there is very little potential to increase the current consumer base. Suppliers have attempted to add value to the market through active new product development which most recently has taken the form of superconcentrated liquid products.
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