Clothing Retailing - China - December 2012
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“China’s clothing retail industry continues to enjoy strong growth, in large part thanks to continued growth in average personal incomes, but also remains highly competitive, with leading retailers having to work hard to sustain interest from increasingly fickle and sophisticated Chinese consumers.”
– Matthew Crabbe – Asia-Pacific Research Director
In this report we answer the key questions:
China’s clothing retail industry continues to enjoy strong growth, in large part thanks to continued growth in average personal incomes, but also remains highly competitive, with leading retailers having to work hard to sustain interest from increasingly fickle and sophisticated Chinese consumers.
Just as the industry remains highly fragmented, so China’s consumers are becoming increasingly individualistic, demanding products that better suit their personal needs. Those needs vary greatly among the population, be it due to their age, gender, income background or location, and retailers need to better understand the rapidly changing needs of their core target markets if they are to maintain relevance to their customers.
Communicating with consumers to convey their brand message is becoming increasingly important for clothing retailers as consumers’ lifestyles rapidly evolve, and online retailing has quickly become a very important part of how brands reach out to consumers, as more of them shop for clothing online.
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