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Clothing Retailing - France - October 2018

“In a low growth market, the French retail clothing sector is changing. Online is encroaching on specialists’ sales and exposing weaknesses in the traditional retailers, many of which are closing stores and restructuring. Social media is now a crucial tool for reaching younger customers, and environmental concerns are set to rise in importance.”
– Natalie Macmillan, Senior European Retail Analyst

This report looks at the following areas:

  • The structure of clothing retail is changing
  • How the online world will change clothes shopping
  • Environmental concerns set to become more important

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Consumer spending
              • Figure 1: France: Consumer spending on clothing and footwear (incl. VAT), 2013-18
            • Sector size and forecast
              • Channels of distribution
                • Figure 2: France: Estimated distribution of spending on clothing and footwear, 2017
              • Companies and brands
                • Leading players
                  • Market shares
                    • Figure 3: France: Leading clothing retailers, sales as % of all spending on clothing and footwear, 2017
                  • Online
                    • The consumer
                      • Where they shop for clothes
                        • Figure 4: France: Retailers used for buying clothes in the last 12 months, July 2018
                      • Attitudes to shopping for clothes
                        • Figure 5: France: Attitudes to shopping for clothes, July 2018
                      • What we think
                      • Issues and Insights

                        • The structure of clothing retail is changing
                          • The facts
                            • The implications
                              • How the online world will change clothes shopping
                                • The facts
                                  • The implications
                                    • Environmental concerns set to become more important
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Positive economic indicators
                                            • Market for clothing low growth, but signs of revival
                                              • Clothing specialists low growth
                                                • Specialists’ market share down, online up
                                                • Consumer Spending

                                                  • Economic growth picking up
                                                    • Clothing spending subdued
                                                        • Figure 6: France: Consumer spending on clothing and footwear (incl. VAT), 2014-18
                                                    • Sector Size and Forecast

                                                      • Retail sales resilient
                                                        • Clothing specialists low growth
                                                            • Figure 7: France: Specialist clothing retailers, sales (excl. VAT), 2013-18
                                                            • Figure 8: France: Specialist clothing retailers, forecast sales (excl. VAT), 2018-23
                                                        • Inflation

                                                            • Figure 9: France: Consumer prices * of clothing and footwear, Annual % change, 2013-17
                                                            • Figure 10: France: Consumer prices * of clothing and footwear, Annual % change, Jan 2017 –July 2018
                                                        • Channels of Distribution

                                                              • Figure 11: France: Estimated distribution of spending on clothing and footwear, 2017
                                                          • Companies and Brands – What You Need to Know

                                                            • Young fashion retailers and online growing fastest while older brands struggle
                                                              • Primark threatens further disruption
                                                                • Online spending driving growth
                                                                • Leading Players

                                                                  • A polarising market
                                                                    • The casualties
                                                                      • The successes
                                                                        • The Primark effect
                                                                          • Figure 12: France: Leading specialist clothing retailers, sales (excl. VAT), 2013-17
                                                                          • Figure 13: France: Leading specialist clothing retailers, outlets, 2013-17
                                                                        • Sales per outlet
                                                                          • Figure 14: France: Leading specialist clothing retailers, sales per outlet, 2014-17
                                                                      • Market Shares

                                                                          • Figure 15: France: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2013-17
                                                                      • Online

                                                                        • Online activity
                                                                          • Figure 16: France: Broadband connections (percentage of households), 2010-17
                                                                        • Shopping for clothing online
                                                                          • Figure 17: France: Online purchasing, 2013-17
                                                                        • Leading online players
                                                                          • Figure 18: France: Leading retailers’ estimated clothing sales online, 2017
                                                                      • The Consumer – What You Need to Know

                                                                        • In-store most popular but online growing
                                                                          • Store-based specialists remain the most popular
                                                                            • But non-specialists significant, in-store and online
                                                                              • Shopper profiles
                                                                                • Most shop around and price is a key factor
                                                                                  • Green concerns also motivate shoppers
                                                                                    • Social media and online
                                                                                    • Where they Shop for Clothes

                                                                                        • In-store most popular but online growing
                                                                                          • Figure 19: France: Channels used for buying clothes, July 2018
                                                                                          • Figure 20: France: Channels used for buying clothes, July 2018
                                                                                          • Figure 21: France: Retailers used for buying clothes in the last 12 months, July 2018
                                                                                        • Customer profiles by named retailers
                                                                                            • Figure 22: France: Profile of clothes shoppers by type of retailer, july 2018
                                                                                        • Attitudes to Shopping for Clothes

                                                                                            • Social media and online
                                                                                              • Body image concerns
                                                                                                • Figure 23: France: Attitudes to shopping for clothes, July 2018
                                                                                              • Attitudes by retailer
                                                                                                  • Figure 24: France: Attitudes to shopping for clothes, by people who shop at family retailers: Kiabi, La Halle, Primark, July 2018
                                                                                                  • Figure 25: France: Attitudes to shopping for clothes, by people who shop at fashion chains: Etam, H&M, Zara, July 2018
                                                                                                  • Figure 26: France: Attitudes to shopping for clothes, by people who shop at online pureplayers: Zalando, Amazon, July 2018
                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                • Abbreviations
                                                                                                  • Data sources
                                                                                                  • ASOS

                                                                                                      • What we think
                                                                                                        • Highlighting inclusivity
                                                                                                          • Sustainability and welfare pledges
                                                                                                            • Collaboration and innovation
                                                                                                              • Try before you buy
                                                                                                                • Athleisure launches
                                                                                                                  • Seamless shopping
                                                                                                                    • Company background
                                                                                                                      • Company performance
                                                                                                                        • Figure 27: ASOS: group financial performance, 2012/13-2016/17
                                                                                                                      • Retail offering
                                                                                                                      • C&A

                                                                                                                          • What we think
                                                                                                                            • Playing the sustainability card
                                                                                                                              • Digital presents best opportunity for growth
                                                                                                                                • Store overhauls show potential
                                                                                                                                  • Company background
                                                                                                                                    • Company performance
                                                                                                                                      • Figure 28: C&A: Group financial performance, 2013/14-2017/18
                                                                                                                                      • Figure 29: C&A: Outlet data, 2013/14-2017/18
                                                                                                                                    • Retail offering
                                                                                                                                    • Etam Group

                                                                                                                                        • What we think
                                                                                                                                          • Market leader in lingerie in France
                                                                                                                                            • Acquisitions on the cards?
                                                                                                                                              • Diversification
                                                                                                                                                • New dual branded Paris flagship
                                                                                                                                                  • 1.2.3 struggling
                                                                                                                                                    • Building omnichannel integration
                                                                                                                                                      • Company background
                                                                                                                                                        • Company performance
                                                                                                                                                          • Figure 30: Etam Group (Europe): Group sales performance, 2013-17
                                                                                                                                                          • Figure 31: Etam Group: Outlet data, 2013-17
                                                                                                                                                        • Retail offering
                                                                                                                                                        • H&M Hennes & Mauritz

                                                                                                                                                            • What we think
                                                                                                                                                              • A new fascia joins the stable
                                                                                                                                                                • Technology enhancing the customer experience
                                                                                                                                                                  • A first in pet streetwear
                                                                                                                                                                    • Localisation
                                                                                                                                                                      • Making fashion circular
                                                                                                                                                                        • COS expansion into China
                                                                                                                                                                          • Company background
                                                                                                                                                                            • Company performance
                                                                                                                                                                              • Figure 32: H&M Hennes & Mauritz: group financial performance, 2012/13-2016/17
                                                                                                                                                                              • Figure 33: H&M Hennes & Mauritz: outlet data, 2012/13-2016/17
                                                                                                                                                                            • Retail offering
                                                                                                                                                                            • Grupo Inditex

                                                                                                                                                                                • What we think
                                                                                                                                                                                  • Online
                                                                                                                                                                                    • Where next
                                                                                                                                                                                      • Company background
                                                                                                                                                                                        • Company performance
                                                                                                                                                                                          • Figure 34: Grupo Inditex, sales and outlets by format, 2017
                                                                                                                                                                                          • Figure 35: Grupo Inditex, performance by brand, 2016-17
                                                                                                                                                                                          • Figure 36: Grupo Inditex: group financial performance, 2013/14-2017/18
                                                                                                                                                                                          • Figure 37: Grupo Inditex: outlet data, 2013/14-2017/18
                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                        • Kiabi

                                                                                                                                                                                            • What we think
                                                                                                                                                                                              • A bold vision for growth
                                                                                                                                                                                                • International expansion is a major focus
                                                                                                                                                                                                  • Using technology to improve the in-store customer experience
                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                        • Figure 38: Kiabi: Group financial performance, 2012/13-2016/17
                                                                                                                                                                                                        • Figure 39: Kiabi: Outlet data, 2012/13-2016/17
                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                      • Primark

                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                            • Europe to remain focus of expansion
                                                                                                                                                                                                              • Can Primark continue without an e-commerce presence?
                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                    • Figure 40: Primark/Penneys: group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                    • Figure 41: Primark/Penneys: outlet data, 2013/14-2017/18
                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                  • Vivarte

                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                        • Is the crisis over?
                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                              • Figure 42: Vivarte: Group sales performance, 2012/13-2016/17
                                                                                                                                                                                                                              • Figure 43: Vivarte: French store numbers, 2012/13-2016/17
                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                            • Zalando

                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                  • Expanding brand partnership scheme
                                                                                                                                                                                                                                    • Driving out friction in delivery, returns and payments
                                                                                                                                                                                                                                      • Working towards delivering a truly personalised on-site experience
                                                                                                                                                                                                                                        • Head-to-toe fashion
                                                                                                                                                                                                                                          • Conversational commerce to tackle customer pain points
                                                                                                                                                                                                                                            • Dealing with excess and unwanted stock in a non-wasteful manner
                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                  • Figure 44: Zalando: group financial performance, 2013-17
                                                                                                                                                                                                                                                  • Figure 45: Zalando: key metrics, 2016-H1 2018
                                                                                                                                                                                                                                                • Retail offering

                                                                                                                                                                                                                                                Clothing Retailing - France - October 2018

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