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Clothing Retailing - France - October 2019

“The French clothing market is undergoing significant structural shifts; online is capturing more spending and technology is increasingly influential in the buying journey. Stores are finding it increasingly hard to find reasons to entice customers through the door. As a result many of the previously safe middle market retailers are looking very vulnerable. Several are restructuring and downsizing, closing unprofitable stores or selling off non-core businesses.”
– Natalie Macmillan, Senior European Retail Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive summary

          • The market
            • Consumer spending
              • Figure 1: France: Consumer spending on clothing and footwear (incl. VAT), 2014-19
            • Sector size and forecast
              • Channels of distribution
                • Figure 2: France: Estimated distribution of spending on clothing and footwear by channel, 2018
              • Companies and brands
                • Key metrics
                  • Market shares
                    • Figure 3: France: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2018
                  • Online
                    • The consumer
                      • How they shop for clothing
                        • Figure 4: France: Channels used for buying clothes in the last 12 months, June 2019
                      • Where they shop for clothing
                        • Figure 5: France: Retailers used for buying clothing in the last 12 months, June 2019
                      • Attitudes to shopping for clothes
                        • Figure 6: France: Attitudes to shopping for clothes, June 2018
                      • What we think
                      • Issues and insights

                        • A choice of payment methods can help omnichannel
                          • The facts
                            • The implications
                              • Targeting older women
                                • The facts
                                  • The implications
                                  • The market – What you need to know

                                    • Economy growing despite social unrest
                                      • Clothing and footwear spend is in decline
                                        • Weak growth amongst specialist retailers
                                          • A fragmented market
                                          • Consumer spending

                                            • The economy
                                              • Spending on fashion in decline
                                                  • Figure 7: France: Consumer spending on clothing and footwear (incl. VAT), 2014-19
                                              • Sector size and forecast

                                                • Retail sales resilient
                                                  • Figure 8: France: Specialist clothing retailers, sales (excl. VAT), 2014-19
                                                  • Figure 9: France: Specialist clothing retailers, forecast sales (excl. VAT), 2019-24
                                              • Inflation

                                                  • Figure 10: France: Consumer prices * of clothing and footwear, Annual % change, 2014-18
                                                  • Figure 11: France: Consumer prices * of clothing and footwear, Annual % change, January 2018 –July 2019
                                              • Channels of distribution

                                                    • Figure 12: France: Estimated distribution of spending on clothing and footwear by channel, 2018
                                                • Companies and brands – What you need to know

                                                  • Contraction and consolidation
                                                    • The rise of Primark
                                                      • A fragmented sector
                                                        • Online drives growth
                                                        • Leading players

                                                          • Fashion retailing landscape continues to shift
                                                            • The decline of former market leader Vivarte
                                                              • Other contractions
                                                                • C&A still in the game
                                                                  • Figure 13: France: Leading specialist clothing retailers, 2014-18
                                                                  • Figure 14: France: Leading specialist clothing retailers, outlets, 2014-18
                                                                • Sales per outlet
                                                                  • Figure 15: France: Leading specialist clothing retailers, sales per outlet, 2014-18
                                                              • Market shares

                                                                  • Figure 16: France: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2014-18
                                                              • Online

                                                                • Online activity
                                                                  • Figure 17: France: Broadband connections (percentage of households), 2013-18
                                                                • Shopping for clothing online
                                                                  • Figure 18: France: Online purchasing in the last 12 months, 2014-18
                                                                • Leading online players
                                                                  • Figure 19: France: Leading retailers’ estimated clothing sales online, 2018
                                                              • The consumer – What you need to know

                                                                • Stores still dominant but online growing
                                                                  • A fragmented market
                                                                    • Sports retailers top the bill
                                                                      • Amazon’s importance is growing
                                                                        • Family specialists the leading chains
                                                                          • Clothes shopping is more than just shopping
                                                                            • Classic vs fast fashion
                                                                            • Where they shop for clothes

                                                                              • Online vs in-store
                                                                                • Figure 20: France: Channels used for buying clothes in the last 12 months, June 2019
                                                                                • Figure 21: France: Channels used for buying clothes in the last 12 months, June 2019
                                                                              • Where they shop by retailer
                                                                                • Figure 22: France: Retailers used for buying clothing in the last 12 months, June 2019
                                                                              • Sports retailers top the bill
                                                                                • Amazon’s dominance expands
                                                                                  • Family specialists the leading chains
                                                                                    • Figure 23: France: Retailers used for buying clothing by age and gender, H&M and Kiabi, June 2019
                                                                                  • Over a quarter buy clothing at grocery stores
                                                                                    • Department stores less significant
                                                                                      • Customer profiles
                                                                                        • Figure 24: France: Where they shop for clothing, by average age and household income, June 2019
                                                                                    • Attitudes to shopping for clothes

                                                                                        • Clothes shopping is more than just shopping
                                                                                          • Buy now, pay later
                                                                                            • Figure 25: France: Attitudes to shopping for clothes, June 2019
                                                                                          • Attitudes by specialist retailer used
                                                                                            • Fashion vs longevity
                                                                                              • Figure 26: France: Attitudes to shopping for clothes, by where they shopped. specialists, June 2019
                                                                                            • Shopping in the Sales
                                                                                              • Figure 27: France: Attitudes to shopping for clothes, by where they shopped, specialists, June 2019
                                                                                          • Appendix – Data sources, abbreviations and supporting information

                                                                                            • Abbreviations
                                                                                              • Data sources
                                                                                              • C&A

                                                                                                  • What we think
                                                                                                    • Making up for lost time online
                                                                                                      • Partnering with other brands
                                                                                                        • Changes in management
                                                                                                          • C&A continues to focus on sustainability
                                                                                                            • Company background
                                                                                                              • Company performance
                                                                                                                • Figure 28: C&A: Group financial performance, 2013/14 – 2018/19
                                                                                                                • Figure 29: C&A: Outlet data, 2013/14 – 2018/19
                                                                                                              • Retail offering
                                                                                                              • Etam Group

                                                                                                                  • What we think
                                                                                                                    • Strengthening lingerie business
                                                                                                                      • The Ysé acquisition
                                                                                                                        • Livy
                                                                                                                          • The China problem
                                                                                                                            • Company background
                                                                                                                              • Company performance
                                                                                                                                • Figure 30: Etam Group: Group sales performance, 2014-18
                                                                                                                                • Figure 31: Etam Group: Outlet data, 2014-18
                                                                                                                              • Retail offering
                                                                                                                              • H&M Hennes & Mauritz

                                                                                                                                  • What we think
                                                                                                                                    • Digital
                                                                                                                                      • Store development
                                                                                                                                        • Company background
                                                                                                                                          • Company performance
                                                                                                                                            • Figure 32: H&M Hennes & Mauritz: group financial performance, 2013/14-2017/18
                                                                                                                                            • Figure 33: H&M Hennes & Mauritz: outlet data, 2013/14-2017/18
                                                                                                                                          • Retail offering
                                                                                                                                          • Grupo Inditex

                                                                                                                                              • What we think
                                                                                                                                                • Growth from a combination of online and offline channels
                                                                                                                                                  • Diversification and dedicated content on social channels
                                                                                                                                                    • Inditex’s new strategy focuses on sustainability
                                                                                                                                                      • Company background
                                                                                                                                                        • Company performance
                                                                                                                                                          • Figure 34: Grupo Inditex: sales and outlets by format, 2018/19
                                                                                                                                                          • Figure 35: Grupo Inditex, performance by brand, 2017-19
                                                                                                                                                          • Figure 36: Grupo Inditex: group financial performance, 2013/14-2018/19
                                                                                                                                                          • Figure 37: Grupo Inditex: outlet data, 2013/14-2018/19
                                                                                                                                                        • Retail offering
                                                                                                                                                        • Kiabi

                                                                                                                                                            • What we think
                                                                                                                                                              • Developing a dynamic in-store experience
                                                                                                                                                                • Expanded online reach and enhanced mobile shopping experience
                                                                                                                                                                  • 100% eco-friendly fashion
                                                                                                                                                                    • Company background
                                                                                                                                                                      • Company performance
                                                                                                                                                                        • Figure 38: Kiabi: Estimated European financial performance, 2014-18
                                                                                                                                                                        • Figure 39: Kiabi: Estimated European Outlet data, 2014-18
                                                                                                                                                                      • Retail offering
                                                                                                                                                                      • Primark/Penneys

                                                                                                                                                                          • What we think
                                                                                                                                                                            • European expansion continues
                                                                                                                                                                              • Offline business model could hold back growth
                                                                                                                                                                                • Greater focus on experience could point the way forward
                                                                                                                                                                                  • Growing sentiment against fast fashion is forcing change on the business
                                                                                                                                                                                    • Where now?
                                                                                                                                                                                      • Company background
                                                                                                                                                                                        • Company performance
                                                                                                                                                                                          • Figure 40: Primark/Penneys: group financial performance, 2014/15-2018/19
                                                                                                                                                                                          • Figure 41: Primark/Penneys: outlet data, 2014/15-2018/19
                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                        • Vivarte

                                                                                                                                                                                            • What we think
                                                                                                                                                                                              • A troubled business
                                                                                                                                                                                                • The slimming down
                                                                                                                                                                                                  • What is the outlook for Vivarte ?
                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                          • Figure 42: Vivarte: Group sales performance, 2013/14-2017/18
                                                                                                                                                                                                          • Figure 43: Vivarte: Outlet data, 2013/14-2017/18
                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                        • Zalando

                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                              • Selling more products, slower revenue growth
                                                                                                                                                                                                                • Zalando continues to succeed by combining online and offline
                                                                                                                                                                                                                  • Zalando’s circular fashion joins the physical world
                                                                                                                                                                                                                    • Zalando expands beauty range to five new markets
                                                                                                                                                                                                                      • Average basket size is still decreasing
                                                                                                                                                                                                                        • Zalando Plus loyalty scheme expanded
                                                                                                                                                                                                                          • Zalando trials robots for customer orders
                                                                                                                                                                                                                            • Moving away from own brands
                                                                                                                                                                                                                              • What next?
                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                    • Figure 44: Zalando: group financial performance, 2013-18
                                                                                                                                                                                                                                    • Figure 45: Zalando: key metrics, 2016-H1 2019
                                                                                                                                                                                                                                  • Retail offering

                                                                                                                                                                                                                                  Clothing Retailing - France - October 2019

                                                                                                                                                                                                                                  £995.00 (Excl.Tax)