Clothing Retailing - Germany - October 2019
“Spending on clothing in Germany stagnated in 2018, declining 0.5% compared to the previous year. Some of the leading specialists have achieved strong growth and increased their revenues at double-digit rates, mostly by effectively combining offline and online channels and taking measures to remain relevant to their target audiences. Other players continued to struggle to adapt to the changes in the market and carried out further store closure programmes in an attempt to eliminate unprofitable stores, while some have disappeared from the market entirely.”
- Armando Falcao, European Retail Analyst
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