Clothing Retailing - Italy - October 2018
“Italy is the largest of the four big European markets (eg France, Germany, Italy, Spain) in terms of per capita spend on clothing and footwear. However, in the past few years, growth in spending has stalled, and it is clear that the underdeveloped nature of the online channel has contributed to this because retailers’ low levels of online sales are barely compensating for weaker sales in physical stores. With some of the highest levels of smartphone ownership in Europe, the opportunity is ripe for clothing retailers to increase their focus on exploiting the potential offered to them by m-commerce by adopting a mobile first strategy to really drive online sales growth. Retailers also need to look at how they can move away from a relentless focus on low prices and constant discounting. Tapping into consumer demand for more sustainable products is one way in which they can do this.”
– Michael Oliver, Senior European Retail Analyst
This report looks at the following areas:
- Growing interest in sustainability presents opportunity to differentiate
- High smartphone ownership levels point way to online growth
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