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Description

Description

Covered in this report

This report examines the UK clothing and accessories market. It includes two streams of data relating to the clothing market: consumer spending and retail sales.

  • Consumer spending forms our market size. This comprises of men’s, women’s and children’s clothing through all retail outlets. It includes outerwear, underwear and fashion accessories, but excludes footwear and jewellery.
  • Retail sales form our sector size. This comprises of all retail sales through clothing specialists. It includes spending on nonclothing categories, such as footwear and beauty. It excludes retail sales through online-only clothing specialists.

To give further context to the market, we also provide data for clothing and accessory sales through specialist retailers, excluding footwear and other categories that are increasingly becoming an important part of the clothing specialists’ assortment.

The report also includes an online fashion market size. This comprises of all online consumer spending on clothing, accessories and footwear. It includes sales through both specialist and non-specialist retailers.

Again, to give further context to the online fashion market, we also provide data for online consumer spending on clothing and accessories, excluding footwear.

“As the clothing market in the UK faces more challenging times with slowing consumer spending, retailers have had to up their game to stand out amid stiffer competition. The best performing retailers are those that don’t stand still – providing consumers with ever greater choice of product, a better shopping experience and a point of difference.”
- Tamara Sender Ceron, Senior Fashion Analyst

This report will look at the following areas:

  • Who are the winners and losers in clothing?
  • Dealing with the issue of returns
  • What are the opportunities for driving sales?

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Consumer spending slows
              • Figure 1: Consumer spending on clothing and accessories, 2014-24
            • Clothing specialists outperform
              • Figure 2: Retail sales through specialist clothing retailers, 2014-24
            • Specialists regain market share
              • Figure 3: Estimated distribution of consumer spending on clothing, by type of retailer, 2019
            • Companies and brands
              • Inditex fastest growing specialist as it closes stores
                • Figure 4: Leading specialist retailers: compound annual growth in revenues, 2014-18
              • Slight slowdown in online fashion growth
                • Figure 5: Online sales of clothing, accessories and footwear, 2014-24
              • ASOS most recommended brand
                • Figure 6: Attitudes towards and usage of selected brands, February-September 2019
              • The consumer
                • People favour clothing specialists
                  • Figure 7: Types of retailers used to purchase clothing in the last 12 months, August 2019
                • People buy more frequently
                  • Figure 8: Frequency of clothing purchases in the last 12 months, August 2018 and August 2019
                • Women return clothes due to fit and size
                  • Figure 9: Reasons for returning clothing purchased in the last 12 months, August 2019
                • Male 16-34s look for identifiable brands
                  • Figure 10: Most important factors when choosing clothing brands to buy, August 2019
                • Female 16-34s like to treat themselves
                  • Figure 11: Reasons for buying clothes, August 2019
                • Sales can be overwhelming
                  • Figure 12: Shopping behaviour, August 2019
                • What we think
                • Issues and Insights

                  • Who are the winners and losers in clothing?
                    • The facts
                      • The implications
                        • Dealing with the issue of returns
                          • The facts
                            • The implications
                              • What are the opportunities for driving sales?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • Consumer spending slows
                                      • Womenswear once again dominates sector
                                        • Clothing specialists outperform
                                          • Online players grow the most
                                            • Garment price inflation drops again in August
                                              • Obesity rates rise among women
                                              • Market Size and Forecast

                                                • Consumer spending slows
                                                  • Figure 13: Consumer spending on clothing and accessories, 2014-24
                                                • The future
                                                  • Figure 14: Consumer spending on clothing and accessories, at current and constant prices, 2014-24
                                                • Share of total consumer spending
                                                  • Figure 15: Spending on clothing and accessories as percentage of all consumer spending, 2015-19
                                                • Womenswear once again dominates sector
                                                  • Figure 16: Estimated breakdown of consumer spending on clothing and accessories, 2019
                                                  • Figure 17: Estimated breakdown of consumer spending on clothing and accessories, 2017-19
                                                • Forecast methodology
                                                • Sector Size and Forecast

                                                  • Clothing specialists outperform
                                                    • Figure 18: Retail sales through specialist clothing retailers, 2014-24
                                                    • Figure 19: Retail sales through specialist clothing retailers, at current and constant prices, 2014-24
                                                  • Clothing sales through specialist clothing retailers
                                                    • Figure 20: Sales of clothing and accessories through specialist clothing retailers, 2014-19
                                                    • Figure 21: Clothing specialists share of consumer spending on clothing and accessories, 2014-19
                                                  • Forecast methodology
                                                  • Channels of Distribution

                                                    • Ongoing shifts in where people shop for clothing
                                                      • Specialists regain market share but market grows increasingly challenging
                                                        • Non-specialists continue to underperform
                                                          • Growing sectors
                                                            • Figure 22: Estimated distribution of consumer spending on clothing, by type of retailer, 2019
                                                            • Figure 23: Estimated distribution of consumer spending on clothing, by type of retailer, 2015-19
                                                        • Market Drivers

                                                          • Inflation steady but clothing prices drop
                                                            • Figure 24: Consumer price inflation, 2008-18
                                                          • Garment price inflation drops again in August
                                                            • Figure 25: Consumer price inflation, August 2018-August 2019
                                                          • Real wage growth remains strong
                                                            • Figure 26: Real wage growth – Average weekly earnings vs inflation, January 2016-August 2019
                                                          • Consumer confidence dips
                                                            • Figure 27: Consumer financial confidence, January 2017-August 2019
                                                          • Clothing is still popular for disposable income spend
                                                            • Figure 28: Trends in what extra money is spent on, September 2018 and September 2019
                                                          • Catering to an ageing population
                                                            • Figure 29: Trends in the age structure of the UK population, 2016-26
                                                          • Obesity rates rise among women
                                                            • Figure 30: Overweight and obesity prevalence in the UK population, 2013-17
                                                          • Young consumers share photos and video
                                                            • Figure 31: Online activities done in the last three months on any device*, June 2018
                                                          • Instagram usage rises
                                                            • Figure 32: Recent social media network usage, April 2018 and March 2019
                                                        • Companies and Brands – What You Need to Know

                                                          • Clothing specialists show signs of recovery…
                                                            • …while non-specialists continue to face problems
                                                              • Online pure players continue to outperform
                                                                • Online consumer spending set to reach £35.4 billion by 2024
                                                                  • Sector advertising spend up 44.3% year-on-year
                                                                    • Despite declining revenues, M&S remains most trusted and unique
                                                                    • Leading Specialists

                                                                      • Next maintains leadership and reverses declining sales
                                                                          • Figure 33: Leading specialist retailers: net revenues, 2014-18
                                                                        • Increasingly polarised performance
                                                                          • Figure 34: Leading specialist retailers: compound annual growth in revenues, 2014-18
                                                                        • Outlet numbers and sales per outlet
                                                                          • Figure 35: Leading specialist retailers: outlet numbers, 2014-18
                                                                        • Sales per outlet
                                                                          • Figure 36: Leading specialist retailers: estimated annual sales per outlet, 2014-18
                                                                        • Sales area and sales densities
                                                                          • Figure 37: Leading specialist retailers: total sales area, 2014-18
                                                                          • Figure 38: Leading specialist retailers: estimated annual sales per square metre, 2014-18
                                                                        • Operating profits and margins
                                                                          • Figure 39: Leading specialist retailers: operating profits, 2014-18
                                                                          • Figure 40: Leading specialist retailers: operating margins, 2014-18
                                                                      • Leading Non-specialists

                                                                          • Sports retailers
                                                                            • Department stores
                                                                              • Supermarkets major players
                                                                                • Online retailers
                                                                                  • Figure 41: Leading non-specialists: estimated clothing and footwear revenues, 2014-18
                                                                              • Market Shares

                                                                                  • Figure 42: Leading retailers’ estimated share of spending on clothing and footwear, 2014-18
                                                                                • Change in market shares
                                                                                  • Figure 43: Leading clothing retailers, change in share of clothing spending, 2014-18
                                                                              • Space Allocation Summary

                                                                                  • Men’s, women’s and childrenswear overview
                                                                                    • Figure 44: Men’s, women’s and childrenswear overview, September 2019
                                                                                    • Figure 45: Men’s, women’s and childrenswear overview, September 2019
                                                                                  • Detailed category space allocation
                                                                                    • Figure 46: Specialist and non-specialist clothing retailers, estimated detailed space allocation, by category, September 2019
                                                                                    • Figure 47: Specialist and non-specialist clothing retailers, estimated detailed space allocation by category, September 2019
                                                                                    • Figure 48: Specialist and non-specialist clothing retailers, estimated detailed space allocation by category, September 2019
                                                                                  • Clothing vs non-clothing space
                                                                                    • Figure 49: Primark beauty services, Birmingham, September 2019
                                                                                    • Figure 50: Specialist and non-specialist clothing retailers, estimated clothing versus non-clothing space, September 2019
                                                                                • Retail Product Mix

                                                                                    • Figure 51: Leading clothing retailers, estimated sales, by product, 2018
                                                                                    • Figure 52: Leading clothing retailers: share of clothing sales, by product, 2018
                                                                                  • Womenswear
                                                                                    • Figure 53: Leading clothing retailers estimated share of the womenswear market, 2018
                                                                                  • Menswear
                                                                                    • Figure 54: Leading clothing retailers estimated share of the menswear market, 2018
                                                                                  • Childrenswear
                                                                                    • Figure 55: Leading clothing retailers estimated share of the childrenswear market, 2018
                                                                                • Online

                                                                                  • Slight slowdown in online fashion growth
                                                                                      • Figure 56: Online sales of clothing, accessories and footwear, 2014-24
                                                                                      • Figure 57: Online sales of clothing, accessories and footwear, at current and constant prices, 2014-24
                                                                                    • Online spending on clothing and accessories set to rise 15.1% in 2019
                                                                                      • Figure 58: Breakdown of online sales of clothing, accessories and footwear, 2014-19
                                                                                    • Where they shop online
                                                                                      • Figure 59: Retailers used to purchase clothing online in the last 12 months, August 2019
                                                                                    • Forecast methodology
                                                                                    • Launch Activity and Innovation

                                                                                      • AI-driven stress-free clothes shop
                                                                                        • Sustainable fashion
                                                                                          • Fashion free from animal-derived components
                                                                                            • Virtual catwalk experience
                                                                                              • Figure 60: Zalando pop-up store in Madrid, October 2019
                                                                                            • Pop-ups
                                                                                              • Menswear rental service
                                                                                              • Advertising and Marketing Activity

                                                                                                • Sector advertising spend up 44.3% year-on-year
                                                                                                  • Figure 61: Total recorded above-the-line advertising expenditure on clothing and accessories, 2014-18
                                                                                                • Shein the top advertiser
                                                                                                  • Figure 62: Total recorded above-the-line, online, display and direct mail total advertising expenditure on clothing and accessories, by leading top 20 spenders, 2014-18
                                                                                                • 51% of advertising expenditure channelled through digital media
                                                                                                  • Figure 63: Total recorded above-the-line advertising expenditure percentage on clothing, by media type, total market, 2018
                                                                                                • Key campaigns
                                                                                                  • Marks & Spencer launch two separate Christmas campaigns in 2018
                                                                                                    • adidas and Nike World Cup campaigns
                                                                                                      • JD Williams A/W18 campaign featuring real women alongside models
                                                                                                        • River Island focus on diversity
                                                                                                          • Nielsen Ad Intel coverage
                                                                                                          • Brand Research

                                                                                                              • What you need to know
                                                                                                                • Brand map
                                                                                                                  • Figure 64: Attitudes towards and usage of selected brands, February-September 2019
                                                                                                                • Key brand metrics
                                                                                                                  • Figure 65: Key metrics for selected brands, February-September 2019
                                                                                                                • Brand attitudes: Primark and Peacocks offer good value
                                                                                                                  • Figure 66: Attitudes, by brand, February-September 2019
                                                                                                                • Brand personality: Whistles seen as the most exclusive
                                                                                                                  • Figure 67: Brand personality – Macro image, February-September 2019
                                                                                                                • Primark and Peacocks are both perceived as basic
                                                                                                                  • Figure 68: Brand personality – Micro image, February-September 2019
                                                                                                                • Brand analysis
                                                                                                                  • The market leaders in sales: Next and M&S
                                                                                                                    • Home shopping retailers: ASOS and Very
                                                                                                                      • Value retailers: Primark and New Look
                                                                                                                        • Fast fashion retailers: Topshop/Topman, H&M and Zara
                                                                                                                        • Arcadia Group

                                                                                                                            • What we think
                                                                                                                              • Arcadia focuses on online and physical stores
                                                                                                                                • Arcadia Group continues to suffer substantial losses
                                                                                                                                  • Shop Direct and Next to launch Topshop/Topman ranges
                                                                                                                                    • Focus remains spread over too many brands
                                                                                                                                      • Company background
                                                                                                                                        • Company performance
                                                                                                                                          • Figure 69: Arcadia Group: group financial performance, 2012/13-2017/18
                                                                                                                                          • Figure 70: Arcadia Group: outlet data, 2012/13-2017/18
                                                                                                                                        • Retail offering
                                                                                                                                        • Asda Group

                                                                                                                                            • What we think
                                                                                                                                              • Merger deal with Sainsbury’s blocked
                                                                                                                                                • Inspirational in-store digital signage scheme to be expanded to more supermarkets
                                                                                                                                                  • Buy now pay later
                                                                                                                                                    • Stepping up production of eco-friendly garments
                                                                                                                                                      • Company background
                                                                                                                                                        • Company performance
                                                                                                                                                          • Figure 71: Asda Group Ltd: group financial performance, 2014-18
                                                                                                                                                          • Figure 72: Asda Group Ltd: outlet data, 2014-18
                                                                                                                                                        • Retail offering
                                                                                                                                                        • ASOS

                                                                                                                                                            • What we think
                                                                                                                                                              • Getting tough on ‘serial returners’
                                                                                                                                                                • Bolstering CSR credentials with charity shop initiative
                                                                                                                                                                  • Making shopping online for clothing easier
                                                                                                                                                                    • Tailored experience for specific markets
                                                                                                                                                                      • Becomes the latest fashion retailer to introduce its own homewares collection
                                                                                                                                                                        • Company background
                                                                                                                                                                          • Company performance
                                                                                                                                                                              • Figure 73: ASOS: group financial performance, 2013/14-2017/18
                                                                                                                                                                            • Retail offering
                                                                                                                                                                            • Debenhams

                                                                                                                                                                                • What we think
                                                                                                                                                                                  • New exclusive womenswear and menswear brands to draw customers in
                                                                                                                                                                                    • Improving the in-store fashion experience
                                                                                                                                                                                      • Using mobile to balance online and offline offering
                                                                                                                                                                                        • Bolstering sustainable fashion credentials
                                                                                                                                                                                          • Company background
                                                                                                                                                                                            • Company performance
                                                                                                                                                                                              • Figure 74: Debenhams: group financial performance, 2013/14-2017/18
                                                                                                                                                                                              • Figure 75: Debenhams: outlet data, 2013/14-2017/18
                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                            • Edinburgh Woollen Mill Group

                                                                                                                                                                                                • What we think
                                                                                                                                                                                                  • Experimenting with a department store format
                                                                                                                                                                                                    • Bonmarché bolsters mature market proposition
                                                                                                                                                                                                      • Peacocks ditching plastic to reduce its environmental footprint
                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                            • Figure 76: Edinburgh Woollen Mill Group and selected brands: group financial performance, 2013/14-2017/18
                                                                                                                                                                                                            • Figure 77: Edinburgh Woollen Mill Group and selected brands: estimated outlet data, 2013/14-2017/18
                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                          • Grupo Inditex

                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                • Growth from a combination of online and offline channels
                                                                                                                                                                                                                  • Diversification and dedicated content on social channels
                                                                                                                                                                                                                    • Inditex’s new strategy focuses on sustainability
                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                          • Figure 78: Grupo Inditex: sales and outlets by format, 2018/19
                                                                                                                                                                                                                          • Figure 79: Grupo Inditex, performance by brand, 2017-19
                                                                                                                                                                                                                          • Figure 80: Grupo Inditex: group financial performance, 2013/14-2018/19
                                                                                                                                                                                                                          • Figure 81: Grupo Inditex: outlet data, 2013/14-2018/19
                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                        • H&M Hennes & Mauritz

                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                              • Digital
                                                                                                                                                                                                                                • Store development
                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                      • Figure 82: H&M Hennes & Mauritz: group financial performance, 2013/14-2017/18
                                                                                                                                                                                                                                      • Figure 83: H&M Hennes & Mauritz: outlet data, 2013/14-2017/18
                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                    • House of Fraser

                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                          • What Sports Direct says
                                                                                                                                                                                                                                            • What has Sports Direct done?
                                                                                                                                                                                                                                              • Adverse effect on clothing concessions
                                                                                                                                                                                                                                                • Where next?
                                                                                                                                                                                                                                                  • Doubts
                                                                                                                                                                                                                                                    • Future unclear
                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                          • Figure 84: House of Fraser Plc: group financial performance, 2012/13-2018/19
                                                                                                                                                                                                                                                          • Figure 85: House of Fraser Plc: outlet data, 2012/13-2018/19
                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                        • John Lewis Partnership

                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                              • John Lewis & Partners line
                                                                                                                                                                                                                                                                • John Lewis undergoes substantial store overhaul
                                                                                                                                                                                                                                                                  • Six start-ups shortlisted for in-store innovation scheme
                                                                                                                                                                                                                                                                    • Where next?
                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                          • Figure 86: John Lewis Partnership: group financial performance, 2014-19
                                                                                                                                                                                                                                                                          • Figure 87: John Lewis Partnership: outlet data, 2013/14-2018/19
                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                        • Marks & Spencer

                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                              • Recent performance
                                                                                                                                                                                                                                                                                • Progress
                                                                                                                                                                                                                                                                                  • It all takes time
                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                      • Where next?
                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                              • Figure 88: Marks & Spencer: group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                              • Figure 89: Marks & Spencer: outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                            • Matalan

                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                  • Improved in-store experience
                                                                                                                                                                                                                                                                                                    • Enhanced online journey driving ecommerce sales
                                                                                                                                                                                                                                                                                                      • Click-and-collect convenience
                                                                                                                                                                                                                                                                                                        • Range extension with new affordable own beauty brand
                                                                                                                                                                                                                                                                                                          • Menswear brand ambassador
                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                • Figure 90: Matalan Ltd: group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                • Figure 91: Matalan Ltd: outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                              • New Look Group

                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                    • Focusing on womenswear
                                                                                                                                                                                                                                                                                                                      • Bolstering its value-led pricing positioning
                                                                                                                                                                                                                                                                                                                        • Enriched multichannel proposition
                                                                                                                                                                                                                                                                                                                          • Exploring third-party ecommerce opportunities to offset shuttered international stores
                                                                                                                                                                                                                                                                                                                            • Vegan accessory and footwear collection
                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                    • Figure 92: New Look Retail Group: financial performance, 2017/18-2018/19
                                                                                                                                                                                                                                                                                                                                    • Figure 93: New Look Group Plc: outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                  • Next Group

                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                        • Next improves handling of returns as ‘normal part of doing business’
                                                                                                                                                                                                                                                                                                                                          • Choice as a driver for growth
                                                                                                                                                                                                                                                                                                                                            • Increasing profitability of the store estate
                                                                                                                                                                                                                                                                                                                                              • Next launches Platform Plus
                                                                                                                                                                                                                                                                                                                                                • Where next
                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                        • Figure 94: Next Group: group financial performance, 2013/14-2018/19
                                                                                                                                                                                                                                                                                                                                                        • Figure 95: Next Group: outlet data, 2013/14-2018/19
                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                      • Primark/Penneys

                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                            • European expansion continues
                                                                                                                                                                                                                                                                                                                                                              • Offline business model could hold back growth
                                                                                                                                                                                                                                                                                                                                                                • Greater focus on experience could point the way forward
                                                                                                                                                                                                                                                                                                                                                                  • Growing sentiment against fast fashion is forcing change on the business
                                                                                                                                                                                                                                                                                                                                                                    • Where now?
                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                          • Figure 96: Primark/Penneys: group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                          • Figure 97: Primark/Penneys: outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                        • River Island

                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                              • Negotiating with landlords to slash store rents
                                                                                                                                                                                                                                                                                                                                                                                • Celebrity collaborations to drive sales
                                                                                                                                                                                                                                                                                                                                                                                  • New womenswear brand to appeal to 40-plus age group
                                                                                                                                                                                                                                                                                                                                                                                    • Slick new social shopping experience
                                                                                                                                                                                                                                                                                                                                                                                      • Combating the problem of overstocking and discounting
                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 98: River Island Holdings Limited: group financial performance, 2014-2018
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 99: River Island Clothing Co Ltd: outlet data, 2014-18
                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                          • Tesco

                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                • Repurposing stores to expand F&F clothing range in its larger stores
                                                                                                                                                                                                                                                                                                                                                                                                  • Selected F&F womenswear items on Next.co.uk
                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 100: Tesco Plc: group financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 101: Tesco Plc: outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                      • TJX UK (TK Maxx)

                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                            • Brexit forces changes in way company operates
                                                                                                                                                                                                                                                                                                                                                                                                              • TJX shifts TK Maxx store opening focus to Europe and HomeSense
                                                                                                                                                                                                                                                                                                                                                                                                                • Where now?
                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 102: TK Maxx UK: financial performance, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 103: TK Maxx UK: outlet data, 2014/15-2018/19
                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                    • Zalando

                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                          • Selling more products, slower revenue growth
                                                                                                                                                                                                                                                                                                                                                                                                                            • Zalando continues to succeed by combining online and offline
                                                                                                                                                                                                                                                                                                                                                                                                                              • Zalando’s circular fashion joins the physical world
                                                                                                                                                                                                                                                                                                                                                                                                                                • Zalando expands beauty range to five new markets
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Average basket size is still decreasing
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Zalando Plus loyalty scheme expanded
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Zalando trials robots for customer orders
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Moving away from own brands
                                                                                                                                                                                                                                                                                                                                                                                                                                          • What next?
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 104: Zalando: group financial performance, 2013-18
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 105: Zalando: key metrics, 2016-H1 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                              • The Consumer – What You Need to Know

                                                                                                                                                                                                                                                                                                                                                                                                                                                • New jeans trends drive purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • People favour clothing specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Men aged under-35 shop more often
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • 68% of female under-25s return clothes
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Young Millennials opt for brands that care
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Female 16-34s like to treat themselves
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sales can be overwhelming
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What They Buy

                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Footwear sees biggest fall
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 106: Fashion items purchased in the last three months, June 2018 and June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • New jeans trends drive purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 107: Outerwear items purchased in the last three months, June 2017 and June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Young women buy less
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 108: Number of clothing items purchased on most recent shopping trip, by age, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Women spend more per trip
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 109: Amount spent on most recent clothing shopping trip, by gender, June 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Where They Shop

                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • People favour clothing specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 110: Types of retailers used to purchase clothing in the last 12 months, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • M&S number one fashion retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 111: Retailers used to purchase clothing in the last 12 months, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Almost three quarters shop online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 112: Types of retailers used to purchase clothing in the last 12 months, by channel, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who is driving growth?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 113: People who have bought clothes for themselves in-store and/or online or have not bought clothes in the last 12 months, by gender and age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Young shop around
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 114: Repertoire of retailers used to purchase clothing in the last 12months, by channel, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Customer Profiles

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • John Lewis biased towards men
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 115: Retailer customer profile, by gender, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • River Island reaches out to older women
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 116: Retailer customer profile, by age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • New Look looks to regain less affluent customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 117: Retailer customer profile, by socio-economic group, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 118: Retailer customer profile, by location type, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Frequency of Purchases

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • People buy more frequently
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 119: Frequency of clothing purchases in the last 12 months, August 2018 and August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Men aged under-35 shop more often
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 120: Frequency of clothing purchases in the last 12 months, by gender, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online shoppers buy even more frequently
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 121: Frequency of clothing purchases in the last 12 months, by how they bought clothing, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Most affluent shop most often
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 122: Frequency of clothing purchases in the last 12 months, by socio-economic group, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Reasons for Returning Clothes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Two fifths return clothes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 123: Proportion of consumers who have returned clothes, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • 68% of female under-25s return clothes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 124: Proportion of consumers who have returned clothes, by age, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Women return clothes due to fit and size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Trying before buying
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 125: Reasons for returning clothing purchased in the last 12 months, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Most Important Factors When Choosing Brands

                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Male 16-34s look for identifiable brands
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 126: Most important factors when choosing clothing brands to buy, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Young Millennials opt for brands that care
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 127: Most important factors when choosing clothing brands to buy, by generations, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Young men want limited-edition styles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Reasons for Buying Clothes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Female 16-34s like to treat themselves
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 128: Reasons for buying clothes, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Women want new clothes when weather changes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 129: Reasons for buying clothes, by gender, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Attitudes to Shopping for Clothing

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 130: Attitudes to shopping for clothing, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Shoppers enjoy updates but buy items that don’t go out of style quickly
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 131: UK: Selected attitudes to shopping for clothing, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • There is social pressure to buy branded clothes but sales can be overwhelming
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 132: Selected attitudes to shopping for clothing, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Providing a pleasant shopping experience remains key
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 133: Selected attitudes to shopping for clothing, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Attitudes by specialist retailer used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 134: Attitudes to shopping for clothing, by where they shopped in the last 12 months: specialists, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Attitudes by non-specialist used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 135: Attitudes to shopping for clothing, by where they shopped in the last 12 months: non-specialists, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Shopping experience is most important for Millennials and in the city
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 136: Clothing retailing – CHAID – Tree output, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 137: Clothing retailing – CHAID – Table output, August 2019
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Appendix – Market/Sector Size and Forecast

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Best- and worst-case forecasts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 138: Consumer spending on clothing, best- and worst-case forecast, 2019-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 139: Retail sales through specialist clothing retailers, best- and worst-case forecast, 2019-24
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 140: Online sales of clothing, accessories and footwear, best- and worst-case forecast, 2019-24

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