Coffee and Coffee Shops - Canada - September 2018
"Canadians love coffee, though what they expect of the category varies. Some look to explore and experiment with new and different types of coffee, while for others, coffee is a ritualistic morning pick-me-up that they don’t want to mess with. Whether one is actively interested in exploring new innovations in the category is highly dependent on one’s age or generation. Younger consumers, for instance, prove to be more interested in newer types of coffee, while this passion for exploration softens with age. Furthermore, foodservice is the means by which many young Canadians are introduced to coffee and, as such, these out-of-home brands prove to be particularly important as consumers shift to in-home consumption behaviour as they age. More than ever, the in- and out-of-home occasions appear to be linked, supporting the importance of having a multi-channel strategy to support sustained growth."
- Joel Gregoire, Associate Director - Food & Drink
This Report looks at the following areas:
- Younger consumers are somewhat less likely to drink coffee
- Two-thirds of consumers look to limit their coffee intake
- Just one-fifth of coffee drinkers show active interest in innovation
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