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Coffee and Tea Shops – Indian Consumer – 2018

Aim to position café brands as more of a lifestyle accessory rather than just an occasional indulgence.

Ranjana Sundaresan, Food & Drink Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • What Indians drink out of home
  • Marketing to women
  • Expansion into retail

MARKET APPLICATION

  • Opportunities
  • Who's innovating
  • Global innovators

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

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Table of contents

  1. executive summary

    • [Graph] India: Agreement with the statement 'These products are a good treat', by region, May 2018
  2. key trends

    • Key drivers
    • [Graph] India: Agreement with 'I'm drinking more of these products compared to last year', May 2018
    • [Graph] India: Number of coffee shops, 2010-18
    • [Graph] India: Positive financial outlook over the next year, April 2018
    • Global trends and how they are playing out in India
    • [Graph] India: Growth of select tea chains with a national presence, 2017-18
  3. Consumer insights

    • What Indians drink out of home
    • [Graph] India: Beverages purchased for out-of-home consumption in the last three months, May 2018
    • [Graph] India: Purchase of drinks out-of-home for immediate consumption, May 2018
    • [Graph] India: Out-of-home purchase locations for coffee and tea, May 2018
    • [Graph] India: Purchase locations for tea for immediate out-of-home consumption in the last three months, May 2018
    • [Graph] India: Purchase locations for coffee for immediate out-of-home consumption in the last three months, May 2018
    • Marketing to women
    • [Graph] India: Select demographics of working vs non-working women, May 2018
    • [Graph] India: Where women buy coffee/tea for out-of-home consumption, by employment status, May 2018
    • [Graph] India: Select reasons for choosing a particular tea/coffee café, by working vs non-working women, May 2018
    • [Graph] India: Top reasons working women choose a particular tea/coffee café, May 2018
    • Expansion into retail
    • [Graph] India: Agreement with select statements about out-of-home coffee/tea, May 2018
  4. market application

    • Opportunities
    • Who's innovating
    • [Graph] India: Online activity – ordering prepared food for delivery, by city tier, April 2018
    • Global innovators
  5. appendix

    • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

      Coffee and Tea Shops – Indian Consumer – 2018

      £1,950.29 (Excl.Tax)