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Description

Description

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Coffee, global market performance
    • The Big Stories

        • Single-serve sales march on
          • Figure 2: Coffee, global market performance
          • Figure 3: Total retail sales of single-cup coffee, US, 2010-15
          • Figure 4: Attitudes and behaviours towards single-cup and the environment, US, June 2015
        • Soluble coffee trades up
          • Figure 5: Proportion of new instant coffee releases into retail which are micro-ground, globally, 2011-15
          • Figure 6: Usage of different types of instant coffee, by age, UK, 2015
        • Coffee gets with the flavour
          • Figure 7: Proportion of flavoured retail coffee (incl. RTD coffee) releases, by global region, 2013-15
          • Figure 8: Attitudes to flavoured coffee, all adults versus 16-24 year-olds, key European markets, 2014
          • Figure 9: Top 4 reasons for not drinking coffee, China, May 2014
      • Notable Products

        • Notable products of 2015
        • Looking to the Future

            • Nitro extends the possibilities for cold brew
              • Figure 10: Perceived positive attributes of cold brew, US, June 2015
            • Coffee becomes even better for you
              • Figure 11: Attitudes towards coffee and health, all adults versus 16-24 year-olds, selected European markets, 2014
              • Figure 12: Products interested in buying, all adults versus 16-24 year-olds, selected European markets, 2015
            • Concentrating on customisable on-the-go coffee
            • The Analyst’s View

              This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

              • Market

                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

              • Consumer

                Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

              • Brand/Company

                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

              • Data

                Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

              Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

              Trusted by companies. Big and small.

              • bell
              • boots
              • google
              • samsung
              • allianz
              • kelloggs
              • walgreens
              • redbull
              • unilever
              • Harvard
              • pinterest
              • new-york-time