Coffee Houses and Donut Shops - US - December 2013
“Coffee houses and donut shops have pushed to become lifestyle brands so they can remain relevant through the day and cater to the changing needs of consumers. With coffee houses and donut shops continually adding food items and diversifying their beverage programs, it is increasingly important for them to differentiate themselves amongst other operators. One of the prime opportunities is through technology that will streamline efficiencies and provide added convenience to on-the-go consumers.”
– Bethany Wall, Foodservice Analyst
Some questions answered in this report include:
- How can operators stay relevant throughout the day?
- How can brands differentiate themselves?
- How can brands utilize technology?
Coffee houses are now expanding to become more relevant through the consumer’s day. In order to become more of a lifestyle brand, concepts are extending hours, expanding menus, renovating spaces to be more upscale, and creating multiple delivery methods, often times utilizing technology to create a more efficient consumer experience. They are also capitalizing on “feel good” branding, giving their concepts a sense of corporate responsibility to appeal to consumers. This spans from local sourcing to reduced waste packaging and fair-trade practices. Coffee houses and donut shops are utilizing technology in new ways to reach consumers more easily and gain efficiencies to make it even easier for consumers to visit.
The report focuses on coffee house and donut shop trends and menu analysis using Mintel’s Menu Insights database as well as consumer survey analysis revealing behavior and attitudes toward the segment. The sample of coffee houses and donut shops in Menu Insights include: Arabica Coffee house, Caribou Coffee, Coffee Bean and Tea Leaf, The, Coffee Beanery, Dunkin' Donuts, Gloria Jean's Coffees, Nestle Toll House Cafe by Chip, Seattle's Best Coffee, Starbucks, and Tim Hortons.
This report covers two types of foodservice operations in which prepared coffee beverages are often the primary sales item: coffee houses and donut shops.
Coffee houses include freestanding stores, kiosks, and coffee carts, as well as those located in malls, office buildings, and hospitals, if operated independently of the facility that houses them. Coffee houses may sell other items in addition to coffee, such as sweets, tea, travel mugs, and coffee beans, but the main product is coffee and coffee-based beverages.
Donut shops are similarly housed units where donuts, coffee, and baked goods are featured prominently on the menu.
The report excludes other types of outlets that sell coffee, such as restaurants, bagel shops, smoothie shops, truck stops, convenience stores, gas stations, and diners (although some of these outlets are considered throughout the report as part of addressing the competitive landscape).
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