Coffee – Indian Consumer – 2018
What you need to know
Coffee consumption is low, but growing
Coffee consumption in India is low despite it being a major producer. The South is the top consumer since it produces the bulk of the country's coffee. But the beverage is becoming more popular across the country, driven by its taste, functionality and aspirational quality.
Coffee shops boost retail consumption
The rapid growth of coffee shops and the café culture in India have been key in terms of boosting coffee consumption in retail. This opens up opportunities for packaged coffee manufacturers to offer coffee products that replicate café-style drinks.
Urbanisation drives the need for pick-me-ups
In most economies, coffee consumption grows alongside urbanisation and increasingly Westernised lifestyles. India is no different. Coffee will take up the role of an aid to get through the day as lifestyles become more hectic in Indian cities.
Coffee's trendiness and energy credentials will be key to growing the category in India in the coming years.
Ranjana Sundaresan, Food & Drink Analyst, India
- Key drivers
- Global trends and how they are playing out in India
- Back to basics: Promoting coffee's energy and focus attributes
- Regional variation: Targeting consumers at different stages of evolution
- Gourmet claims: Riding India's 'third wave' in coffee
- Who's innovating
- Global innovators
MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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