Coffee – Indian Consumer – 2018
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Coffee consumption is low, but growing
Coffee consumption in India is low despite it being a major producer. The South is the top consumer since it produces the bulk of the country's coffee. But the beverage is becoming more popular across the country, driven by its taste, functionality and aspirational quality.
Coffee shops boost retail consumption
The rapid growth of coffee shops and the café culture in India have been key in terms of boosting coffee consumption in retail. This opens up opportunities for packaged coffee manufacturers to offer coffee products that replicate café-style drinks.
Urbanisation drives the need for pick-me-ups
In most economies, coffee consumption grows alongside urbanisation and increasingly Westernised lifestyles. India is no different. Coffee will take up the role of an aid to get through the day as lifestyles become more hectic in Indian cities.
Coffee's trendiness and energy credentials will be key to growing the category in India in the coming years.
Natasha Kumar, Food & Drink Analyst - India
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