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Description

Description

What you need to know

Coffee consumption is low, but growing

Coffee consumption in India is low despite it being a major producer. The South is the top consumer since it produces the bulk of the country's coffee. But the beverage is becoming more popular across the country, driven by its taste, functionality and aspirational quality.

Coffee shops boost retail consumption

The rapid growth of coffee shops and the café culture in India have been key in terms of boosting coffee consumption in retail. This opens up opportunities for packaged coffee manufacturers to offer coffee products that replicate café-style drinks.

Urbanisation drives the need for pick-me-ups

In most economies, coffee consumption grows alongside urbanisation and increasingly Westernised lifestyles. India is no different. Coffee will take up the role of an aid to get through the day as lifestyles become more hectic in Indian cities.


Coffee's trendiness and energy credentials will be key to growing the category in India in the coming years.

Natasha Kumar, Food & Drink Analyst - India

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • [Graph] India: Retail market volume, tea and coffee, 2017
      • [Graph] India: Year-on-year volume growth, % by segment, coffee, 2014-17
      • [Graph] India: Coffee drinkers, by city tier, May 2018
      • [Graph] China and India: Annual percentage of population at mid-year residing in urban areas, 1960-2018
      • [Graph] India: Share of coffee launches with chicory as an ingredient, Nov 2013-Oct 2018
      • Global trends and how they are playing out in India
      • [Graph] Global: Coffee innovations featuring select ethical & environmental claims, 2013-18
    • Consumer insights

      • Back to basics: Promoting coffee's energy and focus attributes
      • [Graph] India: Association of coffee with the attribute "energising", by gender and region, May 2018
      • [Graph] India: Coffee drinkers who associate coffee with helping them focus, by employment status, May 2018
      • Regional variation: Targeting consumers at different stages of evolution
      • [Graph] India: Coffee consumption on any occasion in the last three months, by region, May 2018
      • [Graph] India: Select attitudes towards coffee preparation, by region, May 2018
      • [Graph] India: Use of packaged filter coffee/ready-to-use decoction, by region, May 2018
      • [Graph] India: Consumption of coffee with a salty snack, by region, May 2018
      • [Graph] India: Select attributes associated with coffee, by region, May 2018
      • [Graph] India: Coffee production in the North Eastern region, 2015-2018
      • [Graph] India: Interest in buying ready-to-drink coffee products, by region, May 2018
      • Gourmet claims: Riding India's 'third wave' in coffee
      • [Graph] India: Agreement with select statements about coffee, May 2018
      • [Graph] India: Agreement with select statements on coffee, by interest in gourmet coffee, May 2018
      • [Graph] India: Interest in third-wave coffee, by preparation style, May 2018
      • [Graph] India: Interest in third wave coffee, by type of coffee consumed, May 2018
    • market application

      • Opportunities
      • [Graph] India: Select statements on place of origin of coffee, all vs coffee drinkers, May 2018
      • [Graph] India: Coffee NPD featuring a functional claim, 2013-18
      • Who's innovating
      • Global innovators
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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