Coffee – Indian Consumer – 2018
Coffee's trendiness and energy credentials will be key to growing the category in India in the coming years.
Ranjana Sundaresan, Food & Drink Analyst, India
- Key drivers
- Global trends and how they are playing out in India
- Back to basics: Promoting coffee's energy and focus attributes
- Regional variation: Targeting consumers at different stages of evolution
- Gourmet claims: Riding India's 'third wave' in coffee
- Who's innovating
- Global innovators
MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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