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Coffee – Indian Consumer – 2018

Coffee's trendiness and energy credentials will be key to growing the category in India in the coming years.

Ranjana Sundaresan, Food & Drink Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • Back to basics: Promoting coffee's energy and focus attributes
  • Regional variation: Targeting consumers at different stages of evolution
  • Gourmet claims: Riding India's 'third wave' in coffee

MARKET APPLICATION

  • Opportunities
  • Who's innovating
  • Global innovators

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

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Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • [Graph] India: Retail market volume, tea and coffee, 2017
      • [Graph] India: Year-on-year volume growth, % by segment, coffee, 2014-17
      • [Graph] India: Coffee drinkers, by city tier, May 2018
      • [Graph] China and India: Annual percentage of population at mid-year residing in urban areas, 1960-2018
      • [Graph] India: Share of coffee launches with chicory as an ingredient, Nov 2013-Oct 2018
      • Global trends and how they are playing out in India
      • [Graph] Global: Coffee innovations featuring select ethical & environmental claims, 2013-18
    • Consumer insights

      • Back to basics: Promoting coffee's energy and focus attributes
      • [Graph] India: Association of coffee with the attribute "energising", by gender and region, May 2018
      • [Graph] India: Coffee drinkers who associate coffee with helping them focus, by employment status, May 2018
      • Regional variation: Targeting consumers at different stages of evolution
      • [Graph] India: Coffee consumption on any occasion in the last three months, by region, May 2018
      • [Graph] India: Select attitudes towards coffee preparation, by region, May 2018
      • [Graph] India: Use of packaged filter coffee/ready-to-use decoction, by region, May 2018
      • [Graph] India: Consumption of coffee with a salty snack, by region, May 2018
      • [Graph] India: Select attributes associated with coffee, by region, May 2018
      • [Graph] India: Coffee production in the North Eastern region, 2015-2018
      • [Graph] India: Interest in buying ready-to-drink coffee products, by region, May 2018
      • Gourmet claims: Riding India's 'third wave' in coffee
      • [Graph] India: Agreement with select statements about coffee, May 2018
      • [Graph] India: Agreement with select statements on coffee, by interest in gourmet coffee, May 2018
      • [Graph] India: Interest in third-wave coffee, by preparation style, May 2018
      • [Graph] India: Interest in third wave coffee, by type of coffee consumed, May 2018
    • market application

      • Opportunities
      • [Graph] India: Select statements on place of origin of coffee, all vs coffee drinkers, May 2018
      • [Graph] India: Coffee NPD featuring a functional claim, 2013-18
      • Who's innovating
      • Global innovators
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        Coffee – Indian Consumer – 2018

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