Coffee - UK - April 2012
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“Newer types of premium instant innovation are important in replacing the jar, which consumers are used to associating with lower prices and brands should look to expand and segment their ranges by introducing sachets, cubes and refill pouches.”
– Jonny Forsyth, Senior Drinks Analyst
Some questions answered in this report include:
The UK take-home coffee market has been mature for some time now and has had to perform in a challenging environment of soaring commodity prices and falling consumer discretionary spend, as well as growing competition from soft drinks. However, the market also has huge advantages, with high street coffee shops having raised awareness of quality coffee, something which is translating into the homes of the masses. With health-conscious consumers moving away from alcohol and so many people not liking but loving the taste of coffee, it remains a promising investment opportunity.
This report covers coffee consumption for the in-home market only. Therefore, it does not include coffee shops or other outlets where coffee is purchased and drunk outside the home, including vending machines or self-serve coffee outlets such as Coffee Nation recently purchased by Costa Coffee.
The majority of in-home coffee is sold in supermarkets, but a small proportion of sales also take place through newsagents, convenience stores and specialist shops. Apart from RTD versions, people will make in-home coffee themselves.
There are three broad groups of coffee in the take-home market:
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.