Coffee - UK - August 2013
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“Most pertinently for the coffee pods segment will be convincing consumers that the products deliver better quality than instant coffee. This suggests that the coffee pods segment needs to convince the wider population that the price premium of coffee pods is justified, eg through promoting the lack of wastage, increased freshness and quality taste.”
– Amy Price, Senior Food & Drink Analyst
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What’s Shaping Demand – Today And Tomorrow.