Coffee - US - December 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
As the nation responded to recessionary pressures in 2008 and 2009, millions of Americans engaged in subtle lifestyle changes in an effort to maintain a high standard of living, while reducing expenditures. Among the most common lifestyle change is the tendency to spend more time cooking and entertaining at home while spending less on eating and entertainment outside the home. While demand for coffee remains relatively strong, it is also clear that consumers have become more fickle and discerning. Therefore, it is critical that marketers and product developers carefully examine sales trends—as well as the attitudes and behaviors of various consumer segments—in order to ensure optimal messaging and product positioning. Doing so can make the difference between success and failure in today’s highly competitive market.
This report provides strategic insight for coffee manufacturers and distributors. More specifically, it addresses the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.