Coffee - US - October 2011
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- October 2011
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While coffee faces stiff competition from other categories such as energy drinks and tea, sales continue to grow. Some subcategories, such as the single cup segment, have shown truly impressive growth in recent years and clearly illustrate that manufacturers can make significant gains, despite a weak economy and low consumer confidence.
While these findings are encouraging, it is also clear that the largest coffee segment (i.e. roasted coffee), which accounts for more than 80% of the total coffee sales, is nearly saturated. In order to provide insight that can be used to help optimize product development and promotional efforts, Mintel has published this report which addresses the following issues.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.