Color Cosmetics - Brazil - December 2013
“With the population rapidly aging, growth opportunities for color cosmetics products lie in creating products with additional benefits aimed to the more mature consumer. There is also great potential for online shopping to be explored by traditional retail and direct sale brands in order to maximize brand exposure and product availability.”
– Ana Paula Picasso, Research Analyst
Some questions answered in this report include:
- How can older women be brought back into the category?
- How can traditional retail brands compete with direct sales companies?
- What is the potential for online retail for make-up products?
- How important are make-up products that offer added convenience to the category?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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