Color Cosmetics - Brazil - June 2017
“The Brazilian consumers seem to be more aware of the color cosmetics they use. Products with sun protection, hypoallergenic, and not tested on animals are well regarded when shopping. In addition, they have been demanding attractive colors and finishing, as well as special promotions and experimentation of the product, at the time of purchase.”
Juliana Martins, Beauty and Personal Care Analyst
This report looks at the following areas:
- How to add new claims to makeup and nail polish products
- How to innovate with micellar waters that remove makeup
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