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Description

Description

"The color cosmetics category is unique when it comes to shopping experience: at the same time that consumers seek a sensorial experimentation of the products, they have increasingly moved towards mobile apps and virtual platforms in order to learn new makeup techniques and how to use a wide range of products. These different tolls help brands to build consumers loyalty, driving their purchase decision and emotional memory"
– Juliana Martins, Beauty and Personal Care Analyst

This report covers the following areas:

  • In which occasions do Brazilian women use each type of color cosmetics products?
  • Which attitudes do Brazilian women have in relation to color cosmetics advertising?
  • Which behaviors do Brazilian women have when buying color cosmetics products?
  • Which innovative color cosmetics products would Brazilian women be interested in buying?

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • The market
            • Not even the ‘lipstick effect’ contributes to the sales of color cosmetics
              • Figure 1: Forecast for retail sales of color cosmetics, by value, Brazil, 2010-20
            • Market share
              • Avon still leads the market despite fall in retail sales
                • Figure 2: Top companies’ retail sales shares in color cosmetics, by value, Brazil, 2014-15
              • The consumer
                • Brands can adopt new concepts for primers
                  • Figure 3: Usage occasions, by skincare products, Brazil, February 2016
                • Makeup tutorials can improve the products credibility
                  • Figure 4: Attitudes to advertising, Brazil, February 2016
                • Search for low prices can increase desire for kits and refills
                  • Figure 5: Buying behaviors, Brazil, February 2016
                • Makeup remover oils have good opportunities in the market
                  • Figure 6: Innovations, Brazil, February 2016
                • What we think
                • Issues and Insights

                  • How can anti-sweat makeups gain space in the Brazilian market?
                    • The facts
                      • The implications
                        • How can virtual platforms make young people buy more?
                          • The facts
                            • The implications
                              • How to ensure the purchase of makeup in the midst of so many apps?
                                • The facts
                                  • The implications
                                  • The Market – What You Need to Know

                                    • More moderate growth seen in 2015 compared to 2014
                                      • Nail products have the best sales performance from 2014 and 2015
                                        • New technologies and apps have revolutionized the category
                                        • Market Size and Forecast

                                          • Not even the ‘lipstick effect’ helps the retail sales of color cosmetics
                                            • Figure 7: Retail sales of color cosmetics, by value, Brazil, 2010-20
                                            • Figure 8: Forecast for retail sales of color cosmetics, by value, Brazil, 2010-20
                                          • Nail products are the main driver of the color cosmetics category
                                            • Figure 9: Retail sales of color cosmetics, by segment, by value, Brazil, 2014-15
                                        • Market Drivers

                                          • Micro franchises of nail products can help to fight the crisis
                                            • New technologies are seeking to deliver customization
                                              • Mobile apps offer a world of possibilities for color cosmetics
                                              • Key Players – What You Need to Know

                                                • Avon invests in campaign to announce its new lipstick
                                                  • Brands launch first lines of matte lipstick in Brazil
                                                    • Eudora starts selling its own line of nail polish
                                                      • Natura set to open ten physical stores in 2016
                                                        • Zap Jequiti helps the communication with consultants
                                                        • Market Share

                                                          • Avon still leads retail market in spite of drop on sales
                                                            • Figure 10: Top companies’ retail sales shares in color cosmetics, by value, Brazil, 2014-15
                                                        • Who’s Innovating?

                                                          • Brazilian market can explore more makeup for eyelashes and eyebrows
                                                            • Figure 11: New product launches for eyelashes and eyebrow, by top 5 countries and Brazil, January 2013-December 2015
                                                          • Many Brazilian women have an interest in spray format products
                                                            • Figure 12: New product launches of color cosmetics in spray format, by top 5 countries, January 2013-December 2015
                                                          • Facial makeups benefit from products that help to shape the face
                                                            • Figure 13: New product launches of facial make-up, by subcategory, Brazil, January 2013-December 2015
                                                        • The Consumer – What You Need to Know

                                                          • Usage occasions seems to be linked to the prices of products
                                                            • Brands need to provide strategies to gain credibility for its products
                                                              • There are opportunities to make Brazilian women buy more
                                                                • Brazilian women demonstrate to be interested in innovative products
                                                                • Usage Occasions

                                                                  • Cheaper products and multifunction primers are more used daily
                                                                    • Figure 14: Usage occasions, by selected products, Brazil, February 2016
                                                                  • Brands can develop new concepts for primers
                                                                    • Figure 15: Usage occasions, by skincare products, Brazil, February 2016
                                                                  • There are opportunities to boost usage of eye shadows
                                                                    • Figure 16: Usage occasions, by eye products, Brazil, February 2016
                                                                • Attitudes to Advertising

                                                                  • Makeup tutorials can improve the products credibility
                                                                    • Figure 17: Attitudes to advertising, Brazil, February 2016
                                                                  • Virtual mirrors can help consumers to choose the right makeup
                                                                    • Figure 18: Attitudes to advertising, by region, Brazil, February 2016
                                                                  • There is lack of products for different skins and ethnic groups
                                                                    • Figure 19: Attitudes to advertising, by age group, Brazil, February 2016
                                                                • Buying Behaviors

                                                                  • Search for low prices can increase desire for kits and refills
                                                                    • Figure 20: Buying behaviors, Brazil, February 2016
                                                                  • How to attract Brazilian women aged 55+?
                                                                    • Figure 21: Buying behaviors, by age group, Brazil, February 2016
                                                                  • Products in small sizes could please consumers from the South
                                                                    • Figure 22: Buying behaviors, by region, Brazil, February 2016
                                                                • Innovations

                                                                  • Makeup remover oils have good opportunities in the market
                                                                    • Figure 23: Innovations, Brazil, February 2016
                                                                  • Food-based makeups gain strength as a trend
                                                                      • Figure 24: Innovations, by age group, Brazil, February 2016
                                                                    • Premium nail products have chances in the market
                                                                      • Figure 25: Innovations, by socioeconomic group, Brazil, February 2016
                                                                  • Appendix – Market Size and Forecast

                                                                      • Figure 26: Retail sales of color cosmetics, by value, Brazil, 2010-20
                                                                      • Figure 27: Forecast for retail sales of color cosmetics, by value, Brazil, 2010-20
                                                                      • Figure 28: Retail sales of color cosmetics, by segment, by value, Brazil, 2012014-2015
                                                                  • Appendix – Methodology and Definitions

                                                                    • Fan chart forecast
                                                                      • Abbreviations

                                                                      About the report

                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                      • The Consumer

                                                                        What They Want. Why They Want It.

                                                                      • The Competitors

                                                                        Who’s Winning. How To Stay Ahead.

                                                                      • The Market

                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                      • The Innovations

                                                                        New Ideas. New Products. New Potential.

                                                                      • The Opportunities

                                                                        Where The White Space Is. How To Make It Yours.

                                                                      • The Trends

                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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