Color Cosmetics - US - July 2009
- Related Reports
- beauty, cosmetics
- July 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Since 2008, women have been maintaining a more natural look for makeup, which may translate into fewer product purchases in the cosmetics category overall, as women use less makeup overall, shying away from heavy eye shadows and lipsticks while also gravitating towards neutral tones. Even the decision to move towards neutral tones speaks to less purchasing, since much of cosmetics usage and purchase is predicated on the plethora of colors available, for any occasion.
The U.S. continues to struggle with the recession, which is affecting even stalwart categories such as personal care, and the color cosmetics market has been feeling its effects, with increased sales only in the eye makeup segment. Economic pressures are likely to continue to depress category growth, at least in the short term, as women trade down to less pricey makeup options and choose to go with a simpler look.
This report examines the following market topics:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.