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Color Cosmetics - US - July 2018

"Despite a slowdown, color cosmetics continues to post growth, with facial cosmetics still commanding the highest consumer spend. The popularity of the no-makeup look continues to be on-trend, with consumers seeking skincare-based formulas to boost radiance. Lastly, Black women are a key market, as the inclusivity movement encourages product trial in segments in which Black women are normally disengaged."

- Alison Gaither, Beauty & Personal Care Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • What you need to know
          • Black women are relatively disengaged in facial cosmetics
            • Figure 1: Facial makeup usage, by race and Hispanic origin, April 2018
          • Diversifying shade ranges can boost engagement
            • Figure 2: Importance of matching skin tone and struggles in finding makeup, by race and Hispanic origin, April 2018
          • Interest in the natural look means lower product usage
            • Figure 3: Select interest (any) and attitudes toward natural makeup looks, April 2018
          • Hispanic women are willing to go beyond natural
            • Figure 4: Select attitudes toward color cosmetics, by Hispanic origin, April 2018
          • Women are interested in trying bold makeup looks but may struggle with execution
            • Figure 5: Select interest in beauty looks, April 2018
          • Innovative formats make beauty application easier
            • What it means
            • The Market – What You Need to Know

              • Color cosmetics market still on the rise, but slowing
                • Facial makeup remains largest category, followed by eye makeup
                  • Women are still heavy users of color cosmetics, but are spending less
                    • Online resources provide insight into beauty ingredients and practices
                    • Market Size and Forecast

                      • Historic and projected sales performance of color cosmetics
                        • Figure 6: Total US sales and fan chart forecast of color cosmetics market, at current prices, 2013-23
                        • Figure 7: Total US sales and forecast of color cosmetics market, at current prices, 2013-23
                    • Market Breakdown

                      • Facial cosmetics continue to command spend
                        • Figure 8: Share of color cosmetics sales, by segment, 2018 (est)
                      • Segment growth slows as a result of current trends
                        • Figure 9: Percent change of total US retail sales of color cosmetics, by segment, 2014-18 (est)
                    • Market Perspective

                      • Female spend down slightly from 2017
                        • Figure 10: Total makeup spend in the past three months, Winter 2014-18
                      • Skincare and color cosmetics compete to stand out
                      • Market Factors

                        • Women are using multiple websites to learn about beauty
                          • Figure 11: Online tools that beauty consumers use to discover products, February 2018
                        • Cruelty-free claims on the rise in color cosmetics
                          • Figure 12: Share of color cosmetics with vegan/no animal ingredients or ethical – animal claims, Jan. 1, 2014-June 15, 2018*
                      • Key Players – What You Need to Know

                        • L'Oréal USA continues to post gains as a result of face makeup sales
                          • Brands that include all skill levels and skin tones see success
                            • Women seek the perfect glow and personalized products
                            • Company and Brand Sales of Color Cosmetics

                              • L’Oreal gains share as other companies see declines
                                • Sales of color cosmetics by company
                                  • Figure 13: Multi-outlet sales of color cosmetics, by leading companies, rolling 52 weeks 2017 and 2018
                              • What’s Happening?

                                • The number of shades available can make or break sales success
                                  • Figure 14: MULO sales of select foundation brands, current 52-week period ending Feb. 25, 2018
                                • Assistant accessories makes ‘flawless face’ more accessible
                                  • False lashes give eyes more than a lift
                                    • Figure 15: Multi-outlet sales of select false eyelashes and adhesives, by company, rolling 52 weeks 2017 and 2018
                                • What’s Next?

                                  • The pursuit of perfect, glowing skin influenced by social media
                                    • Figure 16: Year-over-year growth of face color cosmetic launches using the word “glow” in product name, FY 2013-17
                                  • Cosmetics will be truly customized from the applicator to formula
                                    • Figure 17: Bite Beauty Lab Custom Lipstick in NYC | Mixed Makeup
                                • The Consumer – What You Need to Know

                                  • Facial cosmetics experience high usage due to maturity and reach
                                    • Mascara drives the eye makeup segment
                                      • Multicultural women are driving lip makeup usage
                                        • Natural looking makeup is quick, easy, and on-trend
                                          • Interest in innovations impacted by age, but driven by multicultural
                                          • Facial Makeup Usage and Benefits

                                            • Strong usage of facial makeup is a result of established formats
                                                • Figure 18: Facial makeup usage, April 2018
                                              • 18-24-year-olds want a flawless face, 25-34 want simple and natural
                                                • Figure 19: Select facial makeup usage, by age, April 2018
                                              • Black women under index for facial makeup, the ‘Fenty effect’ could signal change
                                                • Figure 20: Facial makeup usage, by race and Hispanic origin, April 2018
                                              • Natural coverage and the right shade are essential
                                                • Figure 21: Facial makeup benefits, April 2018
                                                • Figure 22: Facial makeup benefits, TURF analysis, April 2018
                                              • Methodology
                                                • Mature women are concerned with skincare benefits
                                                  • Figure 23: Maye Musk in COVERGIRL + Olay Simply Ageless Foundation | #IAmWhatIMakeUp by COVERGIRL
                                                  • Figure 24: Facial makeup benefits, by age, April 2018
                                                • Finding the right shade is especially important to Black women
                                                  • Figure 25: Facial makeup benefits, by race and Hispanic origin, April 2018
                                              • Eye Makeup Usage and Mascara Benefits

                                                • Mascara commands highest usage
                                                  • Figure 26: Eye makeup usage, April 2018
                                                • As women age, they are less likely to try products deemed difficult
                                                  • Figure 27: Eye makeup usage, by age, April 2018
                                                • Hispanic women report higher usage of eye makeup
                                                  • Figure 28: Eye makeup usage, by Hispanic origin, April 2018
                                                • When it comes to mascara, the bigger the lashes the better
                                                  • Figure 29: Mascara benefits, April 2018
                                                  • Figure 30: Mascara benefits, TURF analysis, April 2018
                                                • Younger women want long, healthy lashes
                                                  • Figure 31: Mascara benefits, by age, April 2018
                                              • Lip Makeup Usage and Benefits

                                                • Lip makeup is established; however there is room for innovation
                                                  • Figure 32: Lip makeup usage, April 2018
                                                • Younger women interested in a variety of lip formats
                                                  • Figure 33: Lip makeup usage, by age, April 2018
                                                • Lip makeup usage is driven by multicultural women
                                                  • Figure 34: Lip makeup usage, by race and Hispanic origin, April 2018
                                                • Gloss is back on-trend as matte becomes niche
                                                  • Figure 35: Lip makeup benefits, April 2018
                                                  • Figure 36: Lip makeup benefits, TURF analysis, April 2018
                                                • Moisturizing and glossy lip makeup resonates with all ages
                                                  • Figure 37: Lip makeup benefits, by age, April 2018
                                                • Interest in benefits is reflective of Black women’s engagement in lip
                                                  • Figure 38: Lip makeup benefits, by race and Hispanic origin, April 2018
                                              • Attitudes toward Color Cosmetics

                                                • Most women prefer natural looks, some women change it up on occasion
                                                    • Figure 39: Attitudes toward color cosmetics, April 2018
                                                  • 18-24-year-olds more likely to demand inclusivity
                                                    • Figure 40: Attitudes toward color cosmetics, by age, April 2018
                                                  • Black women struggle to find shades, Hispanics go bold
                                                    • Figure 41: Attitudes toward color cosmetics, by race and Hispanic origin, April 2018
                                                • Interest in Beauty Looks

                                                  • Customization drives interest, most women have tried natural looks
                                                    • Figure 42: Interest in beauty trends, April 2018
                                                  • Contouring, strobing join the ranks of established trends
                                                    • Figure 43: Interest in beauty trends, any interest (net), April 2018
                                                  • Women are less experiential with age
                                                    • Figure 44: Any interest (net) in select beauty trends, by age, April 2018
                                                  • Hispanics over index for every beauty look
                                                    • Figure 45: Interest in beauty trends, by race and Hispanic origin, April 2018
                                                • Appendix – Data Sources and Abbreviations

                                                  • Data sources
                                                    • Sales data
                                                      • Fan chart forecast
                                                        • Consumer survey data
                                                          • Consumer qualitative research
                                                            • Abbreviations and terms
                                                              • Abbreviations
                                                              • Appendix – The Market

                                                                  • Figure 46: Total US sales and forecast of color cosmetics market, at inflation-adjusted prices, 2013-23
                                                                  • Figure 47: Total US retail sales of color cosmetics, by segment, at current prices, 2013-18 (est)
                                                              • Appendix – Key Players

                                                                  • Figure 48: Multi-outlet sales of eye cosmetics, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                  • Figure 49: Multi-outlet sales of facial cosmetics by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                  • Figure 50: Multi-outlet sales of lip cosmetics, by leading companies and brands, rolling 52 weeks 2017 and 2018

                                                              Color Cosmetics - US - July 2018

                                                              US $4,395.00 (Excl.Tax)