Color Cosmetics - US - July 2019
Covered in this report
For the purposes of this report, the color cosmetics market has been defined as follows:
- Eye cosmetics – eye shadow, eyeliner, eyebrow pencils, mascara; false eyelashes and adhesives
- Facial cosmetics – foundation, facial powder, concealer, blush/ blusher, bronzer
- Lip cosmetics – lipstick, lip gloss and lip liners
Also included within facial cosmetics are multiuse products including foundation with skincare benefits, BB creams and CC creams, although sales of these products are not broken out as a separate segment in the market size.
"The color cosmetics market is highly dependent on new product development, as inspired by trends in fashion and beauty. In 2019, total US retail sales for the color cosmetics market is expected to exceed $11.1 billion. Most recently, as innovations in lower-priced offerings have gained traction, a slowdown in market growth occurred. Moving forward, trends toward clean beauty, inclusivity and hybridization/multifunction may encourage women to try products they have never used before, helping to boost spend. Mintel predicts that growth will remain steady through 2024, increasing roughly 2% per annum to $12.4 billion."
- Shannon Romanowski, Director of Research
This report looks at the following areas:
- Cosmetic shopping tends to be routine-oriented
- Aging female population presents challenge for color cosmetics
- Category engagement improves without bump in spending
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