Color Cosmetics - US - June 2010
- Related Reports
- beauty, cosmetics
- June 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Mascara sales have been driving growth in the color cosmetics market since 2009, as women have been gravitating toward a more intense look for the eyes. Bolder, longer and thicker lashes are the goal, while lip makeup and foundation purchases have taken a back seat. Color choices in face makeup are becoming more varied, as multiculturalism makes its mark on the cosmetics marketplace.
The challenge of the recession has affected many women, and most have found a way to trade down in price and still maintain their cosmetic routines. Mass brands are faring well while department stores are reevaluating their approaches. In addition, shifting demographics are affecting sales as the swelling ranks of Baby Boomers reduce their cosmetics inventories and fewer teens are moving in to the marketplace to take their place.
This report will examine in detail:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.