Colour Cosmetics - China - September 2014
“Given consumers’ repertoire behaviour in colour cosmetics, there is a high possibility they use several products at the same time or switch brands very often. Therefore, brand awareness is still important, even if shoppers do not think about one brand frequently. It is also crucial to ensure that there is enough in-store marketing to remind shoppers each time when they are selecting a brand.
Make-up brands need to innovate, renovate and promote throughout the year, while portfolio management is essential. Brands need to maximise the value of their “hero” products while eliminating ineffective advertising of poorly-performing SKUs.
Considering most consumers wear make-up occasionally brands need to continuously create visual content that associate with a specific occasion: one minute daily fresh-up, three minutes touch up for office lady, 10 minutes for party look, or 20 minutes for a date.”
– Wenwen Chen, Research Analyst
This report looks at the following areas:
- How to counter consumer’s fading loyalty to one brand
- How to create new looks
- How to convert non-users
- Can BB cream replace moisturiser?
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.