Colour Cosmetics - Face - Europe - July 2011
- Volume sales of face make-up are biased towards women aged under-25, who post both the highest penetration rate and frequency of use.
- British women post the highest usage of the big 5 for all core products within face make-up, which is a positive market driver, but leaves relatively fewer opportunities to expand the consumer base further.
- Apart from replacing a product they have used up, women buy make-up on impulse to take advantage of a special offer or because a product catches their eye in-store.
Definition: Face make-up: Foundation, blushers, illuminators, face bronzing lotions, creams and powders, loose and pressed powders, mineral powders.
Forecast data are based on growth in the population.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.