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Description

Description

German consumers want it all for less – less time, effort and money. As women intend to maintain usual spend amidst the COVID-19 outbreak, brands must adapt online.

Gwen Osserman, Research Analyst - Beauty & Personal Care

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Market context
    • Mintel predicts
    • What consumers want, and why
    • [Graph] Germany - top five qualities when purchasing lip, eye and/or base makeup, September 2019
    • [Graph] Germany: budget brand purchases by makeup category, September 2019
    • [Graph] Germany: top five priorities when purchasing makeup tools and accessories (Any rank), September 2019
    • Opportunities
    • The competitive landscape
  2. THE IMPACT OF COVID-19

    • market drivers

      • [Graph] Germany: real GDP growth, 2008-19
      • [Graph] Germany: anticipated change in spending on beauty products and toiletries over the next month, 21-29 April 2020
    • What consumers want, and why

      • Purchase of face colour makeup
      • [Graph] Germany: types of face makeup purchased in last 12 months, September 2019
      • [Graph] Germany: types of face makeup purchased in last 12 months, 2017-19
      • [Graph] Germany: purchase of select base makeup in last 12 months, 16-24 vs 55+, September 2019
      • [Graph] Germany: purchase of face colour makeup in last 12 months, 2017-19
      • [Graph] Germany: repertoire of face makeup purchased in last 12 months, 16-24s vs 65+, September 2019
      • Purchase of eye, lip and nail makeup
      • [Graph] Germany: any purchase of eye, lip and nail products in the last 12 months (NET), September 2019
      • [Graph] Germany: purchase of eye products in last 12 months, 2018-19
      • [Graph] Select European markets: purchase of mascara in last 12 months, 2019
      • [Graph] Germany: purchase of lip colour in the last 12 months, September 2019
      • [Graph] Germany: purchase of nail colour in last 12 months, 2018-19
      • Preferred makeup brands
      • [Graph] Germany: Perferred colour cosmetics brands, September 2019
      • [Graph] Germany: preferred eye makeup brands by age, September 2019
      • Desired product qualities in colour cosmetics
      • [Graph] Germany: desired product qualities in colour cosmetics, September 2019
      • Priorities when purchasing tools and accessories
      • [Graph] Germany: purchase of makeup applicators, September 2019
      • [Graph] Germany: top three priorities when shopping for makeup tools and accessories, September 2019
    • Launch activity and innovation

      • [Graph] Germany: NPD in the colour cosmetics category, by launch type, 2015-19
      • [Graph] Germany: NPD in the colour cosmetics category, by top ultimate company in 2019, 2018-19
      • Face makeup
      • [Graph] Germany: NPD in the colour cosmetics category, by sub-category, 2015-19
      • [Graph] Germany: top claims in the colour cosmetics category in 2019, 2017-19
      • Lip and eye makeup
      • [Graph] Germany: top five claims for eye product launches, 2019
      • [Graph] Germany: top five NPD claims for lip product launches, 2019
      • Nail colour
      • [Graph] Germany: leading NPD claims for nail colour, 2019
      • Advertising and marketing activity
    • Market share

      • Retail market share of colour cosmetics, 2018-19
    • market segmentation, size and forecast

      • Forecasting during COVID-19 crisis
      • Market size and forecast - retail value sales
      • Retail value market shares of colour cosmetics by segment, 2018-19
    • Appendix

      • Note on COVID-19
      • Appendix - products covered, abbreviations and consumer research methodology
      • Appendix - abbreviations
      • Appendix - research methodology
      • Appendix - TURF analysis
      • Appendix - market size and forecast - retail value sales

    About the report

    This interactive report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data carried out across Germany, but our industry experts put that data into context and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Competitors

      Who’s Winning. How To Stay Ahead.

    • The Market

      Size, Segments, Shares And Forecasts: How It All Adds Up.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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