Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: Colour cosmetics, top 5 retail market value growth in local currency, 2015
        • Figure 2: Colour cosmetics, top 5 retail market value growth in local currency, 2015
        • Figure 3: Top 5 retail colour cosmetics markets, 2015
        • Figure 4: Fastest and slowest growing colour cosmetics markets, CAGR last 5 years
        • Figure 5: Global launches of colour cosmetics products, % by category, 2015
    • The Big Stories

        • ‘No make-up’ is the new nude
          • Figure 6: Europe’s top 5 markets, attitudes towards natural eye/lip/nail make-up, 2014
          • Figure 7: Europe’s big 5 markets, attitudes towards wearing face make-up, 2014
        • Professional techniques have become mainstream
          • Figure 8: Europe’s top 5 markets, usage of face defining make-up products, 2015
          • Figure 9: Global launches of eyebrow make-up as % of total eye make-up, 2012-2015
          • Figure 10: UK, attitudes towards advertising of colour cosmetics, April 2015
        • Affordable make-up brands become just as acceptable to consumers as brands
          • Figure 11: UK, perceptions of branded and own-label beauty products, December 2014
      • Notable Products of the Past Year

          • Notable products for 2015
          • Looking to the Future

              • Creating new ‘super category’ of make-up with hybridisation
                • Figure 12: Selected markets, influence of moisturising/ hydrating claim on face make-up purchases, 2015
              • Digital make-up aids help with experimentation and creative looks
                • Figure 13: Panasonic Smart Mirror
                • Figure 14: Moda by Foreo
              • South Korea’s influence grows in the East and in the West
              • The Analyst’s View

                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                • Market

                  Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                • Consumer

                  Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                • Brand/Company

                  Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                • Data

                  Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                Trusted by companies. Big and small.

                • bell
                • boots
                • google
                • samsung
                • allianz
                • kelloggs
                • walgreens
                • redbull
                • unilever
                • Harvard
                • pinterest
                • new-york-time