Colour Cosmetics - Lip - China - May 2018
“When it comes to lip colour cosmetics, Chinese consumers, especially young women, are more trend-driven instead of innovation-driven. In the past few years, they have kept speeding up their purchase cycle to follow the evolving trends, which keeps the strong growth going. However, more sophisticated consumers, such as Mintropolitans, have shown a stronger desire for genuine innovations rather than just new colours, signifying the importance of product innovation in the long term.”
– Alice Li, Senior Research Analyst
This Report looks at the following areas:
- Multiple formats support widespread product usage
- Colour/shade most important among other product features
- The non-essential purchase matters most
- Both prestige and mass brands on the top list
- Moisturising and long-lasting claims remain relevant
- Glossy shades may drive consumer experimentation
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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