Condiments and Dressings - US - December 2014
“Positioning products as a helping hand to assist less skilled home cooks to achieve the end results they desire should find strong appeal among this group. In contrast, developing more complex products that push experienced cooks beyond their edge may appeal to those looking to expand their repertoire in the home kitchen.”
– Beth Bloom, Food and Drink Analyst
This report answers the following key questions:
- How can condiments grow sales with an already high consumer penetration?
- What role does health play in condiment and dressing use?
- What role do condiments play in home cooking?
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