Condiments and Seasonings - Canada - April 2018
While consumers’ tastes are evolving, familiarity remains the most important consideration for Canadians when deciding on what condiments and/or seasonings to use. This represents a potential challenge for companies that operate in the category. Is there room to innovate and yield a return on investments that are made when consumers appear to place greater importance on what is familiar to them rather than what is new? Considering factors around potential cannibalization (eg with different types of barbecue sauce for instance), is innovation in the space worth the investment and does it generate returns? This Report will identify areas of innovation that appear more and less likely to resonate with Canadians to help with making consumer-centric decisions around innovation. This Report also discusses other considerations that are important to consumers such as health and nutrition, demands for all-natural ingredients and convenience, and also identifies population segments for whom these considerations matter more or less. The ultimate aim of this Report is to provide fact-based analysis and perspective reliant on quantitative and qualitative research, product examples from within and outside of Canada, and industry observations.
This report looks at the following areas:
- Canadians look to what’s familiar when choosing condiments and seasonings
- Innovation around health holds less appeal among older Canadians
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.