Condiments - US - August 2012
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- ingredients and produce
- August 2012
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Sales of condiments grew by 15% from 2007-12 (4% when adjusted for inflation), with the sharpest jumps coinciding with the onslaught of the recession. The category saw sales increase by 5.6% in 2008 and 6.2% in 2009. This is a clear indication that condiment sales can sustain periods of economic hardship and even thrive in a time when consumers are cutting costs as they opt for home food preparation instead of eating outside of the home.
The category is highly saturated, with some 91% of consumers using ketchup, 86% using mustard, and 84% using mayonnaise. As such, growing sales in the category overall will require inspiring consumers to increase the number of products they use, as well as the frequency with which they use them. Growth patterns in the category point to a building interest in better for you (BFY) offerings, ethnic-inspired products, and spicy flavors. At the same time that consumers are looking for affordable food options, a growing interest in healthy products and premium offerings points to room for growth in many ways. Where products can set themselves apart from the competition in this highly-competitive market through manufacturing and marketing products that meet these specialized consumer demands, the better chance companies will have at growing share.
This report provides in-depth analysis of these factors, as well as a close examination of the following:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.