Condiments - US - December 2013
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- ingredients and produce
- December 2013
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“Competition from away-from-home dining, coupled with consumer health concerns, can potentially hinder future condiment category growth. However, the increasingly blurred lines between condiments, cooking sauces, and dressings present an opportunity for product development, flavor innovation, and the marketing of expanded usage occasions.”
– Amanda Topper, Food Analyst
This report will look at the following areas:
The $5.6 billion US condiment industry has grown 10% from 2008-13 as greater interest in eating at home in the post-recession economy helped boost sales.
While growth was largest in the period immediately following the onset of the recession, the category is now challenged to increase sales as household penetration rates of many condiments have stabilized. Greater competition from increased away-from-home spending on food also will impact the category. Consumer interest in condiments with health-based claims, as well as hot and spicy flavors, will help drive product innovation. Further, the increasingly blurred lines between condiments, sauces, and dressings will help create expanded usage occasions across the category’s segments.
Mintel here provides a comprehensive analysis of the following factors that have the greatest potential to impact the category’s performance:
The products covered in this report include:
The following were included in the previous report (Condiments—US, August 2012) but are excluded from this report:
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