Console and PC Games - US - October 2010
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Video game sales surpassed movie ticket sales from 2007 to 2010; in its first day sales of Halo Reach ($200 million) exceeded domestic box office sales ($108 million) for the opening weekend of Transformers—Revenge of the Fallen, the highest grossing movie of 2009. Gaming is a central past time in the 21st century, with about one in four gamers spending more time with gaming media than with televised media.
The report emphasizes not only consumer insights about gamers, but also the industry that revolves around their needs. The success of the Wii put Nintendo on top as a software provider, accounting for about 18% of unit sales for console games. Electronic Arts (EA) and Blizzard Entertainment lead the way in PC software sales. The success of the Nintendo Wii has led its competitors to introduce competing motion control methods for their games. Kinect for Xbox 360 and the PlayStation Move hit the market in the 4th quarter of 2010; their presence should bolster software sales for the 2010 holiday season and into 2011.
While sales of video games increased 50% to $11.2 billion, sales may be challenged in the near future as the current generation of consoles has now been on the market for several years and digital distribution of games has curtailed the sale of packaged software for PCs. Sales in this segment were almost halved between 2005 and 2010.
Analysis and insights include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.