Console and PC Games - US - October 2010
Video game sales surpassed movie ticket sales from 2007 to 2010; in its first day sales of Halo Reach ($200 million) exceeded domestic box office sales ($108 million) for the opening weekend of Transformers—Revenge of the Fallen, the highest grossing movie of 2009. Gaming is a central past time in the 21st century, with about one in four gamers spending more time with gaming media than with televised media.
The report emphasizes not only consumer insights about gamers, but also the industry that revolves around their needs. The success of the Wii put Nintendo on top as a software provider, accounting for about 18% of unit sales for console games. Electronic Arts (EA) and Blizzard Entertainment lead the way in PC software sales. The success of the Nintendo Wii has led its competitors to introduce competing motion control methods for their games. Kinect for Xbox 360 and the PlayStation Move hit the market in the 4th quarter of 2010; their presence should bolster software sales for the 2010 holiday season and into 2011.
While sales of video games increased 50% to $11.2 billion, sales may be challenged in the near future as the current generation of consoles has now been on the market for several years and digital distribution of games has curtailed the sale of packaged software for PCs. Sales in this segment were almost halved between 2005 and 2010.
Analysis and insights include:
- Size and growth forecast for the market as a whole and for console and PC games
- How leading publishers and retailers are innovating to keep hold of their audience
- The role of game franchises (sequels, spinoffs) in sales growth
- Marketing and advertising strategies of the leading game companies
- In-depth coverage of gamers’ preferences, spending habits and decision-making process interests
- Custom survey results and insights among teen gamers aged 12-17
- Future opportunities in game development, marketing and promotion.
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