Consumer Approach to Nutrition - US - January 2020
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Consumers are more likely to say they do not define the way they eat than to state adherence to a certain diet type, and this sentiment is significantly higher among older adults. However, niche consumer segments that follow trending diets continue to influence product innovation and selection.
Consumers want more nutrition info. 51% of adults 18+ would like more information on nutrition, suggesting an opportunity to connect with curious consumers through educational messaging.
Consumers’ views on nutrition and diet are varied, but, regardless of preferences, taste reigns supreme. Despite the media attention dedicated to specialized and trending diets, the vast majority of consumers prefer a simpler approach to eating, and desire flexibility in their meal choices. In fact, more consumers do not define the way they eat than those who identify with a specific eating style.
- Karen Formanski, Health and Wellness Analyst
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