Consumer Attitudes Toward Luxury Goods - US - March 2011
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While the economy has had an impact on luxury sales, it is also apparent that many consumers still have an affinity for luxury goods and thus are seeking them out in large numbers. It is also clear that consumer definitions of “luxury” are changing and now encompass the superpremium goods, such as designer clothing, that have traditionally been associated with the term, as well as other more mundane categories like electronics.
In order to provide retailers and manufacturers of luxury goods with insights that can be leveraged to help drive sales and create enticing products, Mintel published this report, which addresses the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.