Consumer Attitudes Toward Natural and Organic Food and Beverage - US - March 2010
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While many sectors of the economy have been negatively impacted by the economic downturn, the natural/organic sectors of the food and beverage business (NOFB) have proven to be quite resilient. Most segments of the NOFB industry continued to experience growth throughout the economic downturn because many users have integrated the products into their lifestyles and define themselves, in part, as users of natural/organic products. In other words, usage is partly a function of seeking better health for themselves and the environment, but it is also a function of the fact that many make this choice as a lifestyle definer.
In order to explore the attitudes of NOFB users and gain a better understanding as to how these affect sales, Mintel addressed the following questions:
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