Consumer Attitudes Towards Cut Flowers and Houseplants: Inc Impact of COVID-19 - UK - May 2020
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“The COVID-19 pandemic has caused disruptions to all stages of the floriculture supply chain which operates at a global level and works inter-dependently to bring flowers and houseplants to key markets such as the UK, all-year round. The ‘domino effect’ that has ensued has placed all businesses and segments of the flower and houseplant sector in a vulnerable position as it was just entering its peak season with key events like Mother’s Day generating high levels of demand. While in the UK, store closures by florists have significantly decreased the availability of flowers and houseplants - this will have prompted many of the markets players to consider a more direct way to supply customers and has highlighted the crucial need for an online presence.”
– Emily Viberg, Retail Analyst, 30 May 2020
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