Consumer Attitudes towards Housing Needs - China - January 2019
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“With government introduced guidelines to control housing speculation and develop the rental market, in 2018, a small amount of pent up rigid demand for housing has been released into house purchasing market, but there was no rise in renting. The main reason for this is that tenants have diverse and specific housing needs that are not being satisfied. Overall, there is still a high level of intention among consumers towards buying property for investment purposes, and they are open-minded when it comes to real estate in other Chinese cities and overseas. This means the trust-building process is more crucial than ever.”
– Anne Yin, Associate Research Analyst
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