Consumer Attitudes Towards Private Label Food and Drink - Canada - November 2015
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"Nearly all grocery shoppers indicate that they include private label in their shopping baskets and store brands enjoy strong quality perceptions among a segment of consumers. Millennials (18-34-year-olds) are particularly strong advocates of private label, suggesting an area of focus to support growth."
Joel Grehoire, Senior Research Analyst – Food & Beverage
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