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Description

Description

“Premium restaurants, excluding hotpot restaurants, are experiencing a slow or even negative growth. In order to attract consumers to visit, businesses could consider increasing good reviews and attaching cultural elements. Moreover, 20-29s who are more likely to upgrade their dining experience, value service more, so providing thoughtful service is essential for premium businesses as well.”

– Belle Wang, Research Analyst

This report examines the following issues:

  • Provide thoughtful service to attract 20-29s
  • Use storytelling to establish brand image
  • Maintain performance in the fast-changing foodservice market

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Definition
        • Executive Summary

            • The market
              • Steady growth market driven by hotpot business
                • Supply chain helps businesses expand and compete
                  • Design for the post-1995s
                    • Catering we-moment with natural surroundings
                      • The consumer
                        • Dining places are varied depending on different fellows
                          • Figure 1: Consumption occasion, China, June 2019
                        • Non-alcoholic drinks play a major role in dining out occasions
                          • Figure 2: Drink selections, China, June 2019
                        • Younger consumers’ spending on meals
                          • Figure 3: Spending and occasion, China, June 2019
                        • Reading “good reviews” is a priority when choosing a premium restaurant
                          • Figure 4: Important factors of choosing a premium restaurant, China, June 2019
                        • Sichuan hotpot wins the market and Cantonese hotpot has potential to grow further
                          • Figure 5: Hotpot adoption, China, June 2019
                        • Varied considerations by age and gender
                          • Figure 6: Important factors of choosing a hotpot restaurant, China, June 2019
                        • What we think
                        • Issues and Insights

                          • Provide thoughtful service to attract 20-29s
                            • The facts
                              • The implications
                                • Use storytelling to establish brand image
                                  • The facts
                                    • The implications
                                      • Figure 7: Restaurant with cultural appeal, China
                                    • Maintain performance in the fast-changing foodservice market
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Video sharing/live streaming soars information spreading
                                            • The trend of “foodservice+”
                                              • Artificial Intelligence (AI) brings new ding experience
                                              • Market Factors

                                                • Spending in foodservice sector keeps growing
                                                  • Improved cold-chain logistics make the fresh and standard supply more possible
                                                    • Video sharing/live streaming popularise new restaurants/dishes quickly
                                                    • Market Highlights

                                                      • Multi dining experience
                                                        • Figure 8: Foodservice with other categories, China
                                                      • Targeting the post-1995s
                                                        • Figure 9: Restaurants designed for younger consumers, China
                                                      • Way to create a private space
                                                        • Figure 10: Private dining zoon in restaurants, China
                                                      • Artificial Intelligence (AI) innovations in foodservice industry
                                                        • Figure 11: AI in foodservice industry, China
                                                    • The Consumer – What You Need to Know

                                                      • Comfort dining environment for me-moment
                                                        • Decorate with traditional or subcultural appeals
                                                          • Females present higher preference on exotic hotpot
                                                          • Consumption Occasion

                                                            • Creating a cosy dining environment for those eating alone
                                                              • Figure 12: Consumption occasion, China, June 2019
                                                              • Figure 13: Mini Hotpot for Individuals (一人食小火锅), China
                                                            • Casual dining is preferred place for friends/family gathering
                                                              • More 20-29s value more premium experience
                                                                • Figure 14: Selected consumption occasion, by age, China, June 2019
                                                              • More males in managements visit premium and fine dining often
                                                                • Figure 15: Managements’ consumption occasion – with one and more colleague/business partner, China, June 2019
                                                            • Drink Selections

                                                              • Juice is the most popular drink while CSD falls far behind
                                                                • Figure 16: Drink selections, China, June 2019
                                                              • Beer is the winner in alcoholic drink consumption
                                                                • Individuals visiting casual restaurants pursue a healthier drink
                                                                  • Figure 17: Non-alcoholic drink selections, by selected dining out occasion, China, June 2019
                                                                • More alcoholic drinks consumed in premium restaurants for business-related dining
                                                                  • Figure 18: Alcoholic drink selections, by selected consumption occasions, China, June 2019
                                                              • Spending Occasion

                                                                • More seniors would upgrade dining spending but juniors not
                                                                  • Figure 19: Spending and occasion, China, June 2019
                                                                • Casual dining target big families on non-workdays
                                                                  • Figure 20: Selected spending occasion – RMB60-120, by family structure, China, June 2019
                                                                • Baijiu and beer consumption on dinners
                                                                  • Figure 21: Alcoholic drink selection and spending occasion – workday dinner, China, June 2019
                                                                  • Figure 22: Alcoholic drink selection and spending occasion – non-workday dinner, China, June 2019
                                                              • Important Factors of Choosing a Premium Restaurant

                                                                • Overall store review is the main influential factor
                                                                  • Figure 23: Important factors of choosing a premium restaurant, China, June 2019
                                                                • Young consumers seek attentive service while seniors value meals
                                                                  • Figure 24: Ranking of top five important factors, China, June 2019
                                                                • Enhance both traditional and subcultural appeals
                                                                  • Figure 25: Restaurant decorated with traditional Chinese cultural elements, by The Way of The Dragon, China
                                                              • Hotpot Adoption

                                                                • Sichuan hotpot dominates the market
                                                                  • Figure 26: Hotpot adoption, China, June 2019
                                                                • Develop premium Northern hotpot during non-workdays
                                                                  • Figure 27: Hotpot adoption – Northern hotpot, by selected spending occasions, China, June 2019
                                                                • Cantonese hotpot has room for further growth
                                                                  • Figure 28: Selected hotpot adoption, by region, China, June 2019
                                                                • More females prefer exotic hotpot
                                                                  • Figure 29: Hotpot adoption, by gender, China, June 2019
                                                              • Important Factors of Choosing a Hotpot Restaurant

                                                                • Rich, fresh and authentic are essential features
                                                                  • Figure 30: Important factors of choosing a hotpot restaurant, China, June 2019
                                                                  • Figure 31: Important factors of choosing a hotpot restaurant – TURF Analysis – June 2019
                                                                • Important factors regarding different hotpot types
                                                                  • Figure 32: Important factors of choosing a hotpot restaurant, by hotpot types, China, June 2019
                                                                • Males and females present different considerations
                                                                  • Figure 33: Important factors of choosing a hotpot restaurant, by gender, China, June 2019
                                                                • Located in a shopping mall is less influential
                                                                • Meet the Mintropolitans

                                                                  • Healthy and premium drinks attract Mintros more
                                                                    • Figure 34: Drink selections, by consumer classification, China, June 2019
                                                                  • Diversify drink and dipping sauce variety in hotpot restaurants
                                                                    • Figure 35: Difference of important factors of choosing a hotpot restaurant between Mintros and non-Mintros (as benchmark), China, June 2019
                                                                • Appendix – Methodology and Abbreviations

                                                                  • Methodology
                                                                    • Abbreviations

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