Consumer Finances and Priorities - Canada - August 2016
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“Canadians are somewhat pessimistic about economic conditions and concerned about food inflation and employment but the housing market is not a national concern”.
– Sanjay Sharma, Senior Financial Services Analyst
This report discusses the following key topics:
As the Canadian economy adjusts to lower commodity prices, the economy continues to grow at a slow pace. There are still lingering concerns about food inflation and employment prospects for young Canadians. Also, house prices in the hot markets of Vancouver and Toronto have been climbing at an unsustainable clip. According to economists, house prices in these two cities have outpaced local economic fundamentals such as job creation, immigration and income growth.
This report delves into the personal finance lives of Canadians. We explore issues related to consumer confidence, what Canadians think about the national and local economy, their financial situation, spending and shopping habits and financial priorities and consumer confidence. We look at how the demographic groups differ in their attitudes and levels of financial preparedness and the ways in which Canadians are reacting to the economy. As families face the crunch of multiple priorities, we examine their shopping habits and spending behaviour. The report also looks at consumer attitudes towards the housing market and housing affordability.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.