Consumer Lifestyles: Food Scares - China - September 2012
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“As China’s food scares crisis persists, companies continue to seek effective strategies to ensure that their products do no harm. However, a food scare is a many-headed hydra – farmers, logistics suppliers, food manufacturers, packagers and retailers are all weak points in a very weak chain. Meanwhile, the central government is enacting new legislation and regulation but often struggles to follow up with effective enforcement. Chinese consumers cannot simply sit back and expect China’s farmers or politicians to act. People must adopt effective self-protection strategies. Brands can tap into this by ensuring their own supply chain is safe and that their customers’ trust is retained. The alternative is, at best, reduced sales and, at worst, criminal liability. Food safety in China is now a very serious business, not just for consumers but also for manufacturers, brands and the government.”
- Matthew Crabbe, Research Director, Mintel Asia-PacificAnalyst Title
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