Consumer Payment Preferences and Behavior - US - March 2013
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“Mobile payments have been ‘the next great thing’ for several years now, but with very low adoption rates for even the best-known products, the reality has yet to meet the promise. However, it seems that change is coming, as innovations in the mobile payment space are being announced and piloted at breakneck speed. The expanded features of the new services being offered together with the increased penetration of smartphones mean that the speed and convenience of mobile payments are on their way.”
– Robyn Kaiserman, Financial Services Industry Analyst
The consumer payment landscape is changing rapidly as innovations in mobile technology are creating new opportunities for both companies and consumers virtually every day.
The options consumers have for how they pay their bills, make their purchases, and pay each other have changed radically. From simple cash to complex mobile wallets, consumers now have a plethora of payment methods from which to choose, although some of the newest entrants into the field are not easily accessible to everyone. While there is no doubt that mobile payments are the payment method of the future, it still remains to be seen how long it will take for consumers to get comfortable with them and integrate them into their everyday lives.
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