Consumer Snacking Habits - Ireland - July 2019
Covered in this report
This report examines consumers’ snacking habits, defined as eating between meals in the home, out of home (eg at work) and on the go (eg when travelling). Included in this report is also the development of snacks being used as a replacement to tradition mealtimes such as breakfast and lunch.
For the purpose of this report, snack foods are defined as fruit and vegetables, crisps, nuts and corn snacks, chocolate confectionery, cheese, yogurt and cereal bars, and breakfast biscuits, meal replacements, ice cream and other snack foods. Milkshakes and other soft drinks have been excluded.
Please note due to the diverse nature of food and drink that can be used as a snack, and difficulty defining what purchases are made for the purpose of snacking, this Report does not include market size data.
“Snacking continues to be, for many, a daily activity. While healthy snack items are finding a place in consumers’ shopping baskets, treat items such as chocolate and crisps remain important to Irish consumers therefore delivering on quality and indulgence will be imperative for sweet snacks’ continued success.”
– Emma McGeown, Research Analyst
This Report looks at the following areas:
- Consumers snack twice a day
- UK food prices on the rise while RoI prices tumble
- Snacks move into meals on the go
- Healthier snacks demanded as obesity rates rise
- Lifestyle trends cause brands to innovate in healthy snacking
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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