Consumer Snacking Trends - China - January 2017
“Globally, meat-based snacks have moved into the spotlight in the last year owing to consumers’ high interests in protein-rich snacks. The category has been a part of traditional Chinese snacks for centuries but has rarely been positioned as a high-protein snack. Featuring its protein level and making them more convenient to eat could be opportunities to reposition the popular, yet less innovative, snack category.”
Ching Yang, Senior Research Analyst
This report looks at the following areas:
- The rise of protein-rich snacks
- Make snacks gourmet-like
- Increase consumption through a subscription service
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