Consumer Snacking Trends - China - January 2018
“Despite the increasing propensity to be health conscious among today’s consumers, as high as 80% of people still say snacking makes them happy rather than guilty, suggesting snacking innovation isn’t just about healthy-driven, better-for-you products. There is a true demand for real indulgence, especially as Mintel’s research reveals that snacking is playing a bigger role in helping people to enjoy a moment of happiness and to get away from their stressful lives.”
- Ruyi Xu, Director of Research, China
This report will look at the following areas:
- Flavour creates demand, even for not so good-for-you snacks
- How brands can give snacks a more artisanal look and feel?
- Which groups of consumers snack most and least?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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