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Description

Description

“As consumers today are concerned more on the freshness of snacks, ‘short-shelf-life’ snacks have entered the spotlight. Consumers who opt for this attribute are actually seeking ‘all natural’ products, as freshness usually means ‘no preservatives’. Innovation in ‘short-shelf-life’ snacks now is concentrated on bakery products, but as consumers’ pursuits for freshness keep rising, ‘short-shelf-life’ may become the new norm for other major categories, therefore putting higher requirements on manufacturers’ innovation capabilities.”

- Crystal A, Research Analyst, Food and Drink

This report will look at the following areas:

  • Make full use of the potential and possibility of convenience stores  
  • Tailor product features to satisfy post-00’s demands for personality
  • Motivate high earners with healthy meal-like snacks

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
        • Definition
        • Executive Summary

            • The market
              • Total spending on snacking enjoys a stable growth
                • Figure 1: Best- and worst- case forecast of retail sales of major snack categories, China 2013-23
              • Though nuts are winning, traditional snacking categories are starting to recover
                • Figure 2: Retail sales value of major snack categories, China, 2013-18
              • Companies and brands
                • Domestic brands are strengthening their own competitiveness
                  • International giants are expanding their better-for-you portfolios
                    • Provide natural and surprising snacks for Chinese consumers
                      • The consumer
                        • Snacking more, for different purposes
                          • Figure 3: Consumption trends of different types of snacks, China, October 2018
                        • Offline and online channels are equally important, and brands need to make full use of each channel based on its characteristics
                          • Figure 4: Purchase channel of snacks, China, October 2018
                        • Hungering for more premium and better-for-you snack products
                          • Figure 5: Trading up potential, China, October 2018
                        • Innovative concepts and creation of sub-culture to engage the post-00s
                          • Figure 6: Interest in super sale snacks-Selected attributes, by generation, China, October 2018
                        • To some extent, happy or guilty depends on what is eaten
                          • Figure 7: Snacking attitudes and habits, by types of snacks eating more of compared with six months ago, China, October 2018
                        • What we think
                        • Issues and Insights

                          • Make full use of the potential and possibility of convenience stores
                            • The facts
                              • The implications
                                • Figure 8: Private label snacks of 7-11 and Family mart, Japan
                              • Tailor product features to satisfy post-00’s demands for personality
                                • The facts
                                  • The implications
                                    • Figure 9: Product examples of snacks which provide unique consumption experience, Japan and USA, 2018
                                    • Figure 10: Kraft’s funny characters of different biscuit flavours, China, 2018
                                  • Motivate high earners with healthy meal-like snacks
                                    • The facts
                                      • The implication
                                        • Figure 11: Ready Egg Go! (egg snack kits) of Crystal Farms, USA, 2018
                                    • The Market – What You Need to Know

                                      • Total spending on snacking in 2018 has exceeded RMB 819 billion
                                        • Traditional snacking categories show signs of recovering
                                          • Premiumisation and socialisation have changed consumers’ attitudes towards snacking
                                          • Market Size and Forecast

                                            • Snack spending grows stably
                                              • Figure 12: Snack spending, China, 2013-18
                                            • The total market value of snacks is estimated to reach RMB 1,050 billion in 2023
                                              • Figure 13: Best- and worst- case forecast of retail sales of major snack categories, China 2013-23
                                          • Market Factors

                                            • Premiumisation and socialisation are driving the recovery of less healthy snacks
                                              • Figure 14: Product and marketing innovation of Oreo highlighting pleasure and indulgence, China, 2018
                                              • Figure 15: Product example of chips highlighting singleton culture, China, 2018
                                            • Further customer segmentation: design for specific groups
                                              • Figure 16: Product example of daily nuts highlighting on different nutrition for pregnant women, China, 2018
                                            • New retail accelerates the integration of online and offline channels
                                              • Figure 17: Products of “internet brands” sold in Jing Dong convenience store, China, 2018
                                            • National salt reduction guide on food industry
                                            • Market Segmentation

                                              • Snack nut is still the largest segment
                                                • Figure 18: Snack segment, China, 2018
                                              • Traditional snacking categories experience a recovery
                                                • Figure 19: Retail sales value of major snack categories, China, 2013-18
                                                • Figure 20: Top 10 chocolate brands by sales value on e-commerce, China, 2017-18
                                            • Key Players – What You Need to Know

                                              • Domestic e-commerce brands are embracing new retail
                                                • International brands are focusing on better-for-you snacks
                                                  • Innovation trend: more naturalness and more surprises
                                                  • Competitive Strategies

                                                    • Going for better-for-you snacks
                                                      • PepsiCo extends its better-for-you product lines
                                                        • Figure 21: Lucky almonds sold in gift pack at PepsiCo’s Tmall flagship store, China, 2018
                                                        • Figure 22: Product examples of Bare Foods, US, 2018
                                                      • Mars, along with other major chocolate and sugar confectionery giants are focusing on calorie reduction
                                                        • Figure 23: M&M’s low-calorie product with a calorie label in the front of the pack, US, 2018
                                                      • Use technology to provide better product experience
                                                        • Be & Cheery obtains the patent of dry and wet separation technology (干湿分离包装技术)
                                                          • Figure 24: Be & Cheery’s “lock freshness”, China, 2018
                                                        • Empower with consumer data
                                                          • Bestore launches intelligent shopping guide system
                                                            • Figure 25: Consumer using coupon pushed by the “Intelligent Shopping Guide” in offline store of Bestore, China, 2018
                                                          • Three Squirrels reinforces the management on supply chain
                                                          • Who’s Innovating?

                                                            • Innovation trend overview
                                                              • Sweet snacks are more active while salty snacks still dominate
                                                                • Figure 26: New products launched in China, by category, 2016-18
                                                                • Figure 27: New snack products launched in China, by sub-category, 2016-18
                                                              • Both “minus” and “plus” claims are growing
                                                                • Figure 28: Growing claims on the new products launched in China, by category, 2016-18
                                                              • The evolving plant “bases”
                                                                • Figure 29: Product examples of vegetable-based crisps, China, 2018
                                                                • Figure 30: Product examples of better-for-you chocolates, 2017-18
                                                              • Short-shelf-life snacks
                                                                • Figure 31: Product examples of Three Squirrels’ short-shelf-life snacks, China, 2018
                                                                • Figure 32: Product examples of fresh snacks, 2017-18
                                                              • Combining sweet with salty and with spicy to surprise consumers
                                                                • Figure 33: Product examples of combination of sweet and salty flavours, 2018
                                                                • Figure 34: Product examples of combination of sweet and spicy flavours, 2017-18
                                                            • The Consumer– What You Need to Know

                                                              • Opportunity for freshly-made snacks
                                                                • Offline and online channels are equally important, but should be more consumer specific
                                                                  • Use creative concepts beyond product to engage the post-00s
                                                                    • Consumers are self-conscious when eating snacks
                                                                    • Consumption Trends of Different Snacks

                                                                      • Fruits and vegetables are welcomed by all age groups
                                                                        • Figure 35: Consumption trends of different types of snacks, China, October 2018
                                                                        • Figure 36: Consumption trends of different types of snacks-Eating more, by age, China, October 2018
                                                                      • Opportunity for meat/seafood-based snacks
                                                                        • Figure 37: Consumption trends of different types of snacks – Eating more, China, 2018 vs 2016
                                                                      • Males are eating more snacks than two years ago
                                                                        • Figure 38: Gaps of gender in consumption trends of different types of snacks – Eating more, China, 2018 vs 2016
                                                                    • Purchase Channels

                                                                      • Consumers are using multiple channels to purchase snacks
                                                                        • Figure 39: Purchase channel of snacks, China, October 2018
                                                                      • City tier influences channel preferences
                                                                        • Figure 40: Purchase channel of snacks-Repertoire analysis, by city tier, China, October 2018
                                                                        • Figure 41: Selected purchase channel of snacks, by city tier, China, October 2018
                                                                      • Utilise convenience or grocery stores to reach young and busy consumers
                                                                        • Figure 42: Purchase channel of snacks-Convenience stores or grocery stores, by age, China, October 2018
                                                                        • Figure 43: Selected purchase channels of snacks, by personal monthly income, China, October 2018
                                                                    • Trading Up Potential

                                                                      • Multiple categories have potential for trading up
                                                                        • Figure 44: Trading up potential, China, October 2018
                                                                      • Personal income and city tier matter in trading up preferences
                                                                        • Figure 45: Gaps in trading up potential of different snacks between high- and low income consumers, China, October 2018
                                                                        • Figure 46: Trading up potential of selected snacks, by city tier, China, October 2018
                                                                    • Better-for-you Snacking Concepts

                                                                      • “Healthy” is more about eliminating undesired elements
                                                                        • Figure 47: Better-for-you snacking concepts, October 2018
                                                                      • Freshly-made becomes crucial, especially among females
                                                                        • Figure 48: Better-for-you snacking concepts-Freshly made, by gender, China, October 2018
                                                                      • Forge a healthy snack cost-effectively
                                                                        • Figure 49: TURF analysis of factors related to better-for-you snacks, China, October 2018
                                                                    • Interest in Super Sale Snacks

                                                                      • Texture is the hook to attract interest
                                                                        • Figure 50: Interest in super sale snacks, China, October 2018
                                                                      • Use creative concepts beyond product to engage the post-00s
                                                                        • Figure 51: Interest in super sale snacks-Selected attributes, by generation, China, October 2018
                                                                      • Exotic flavour most critical in Guangzhou
                                                                        • Figure 52: Interest in super sale snacks-Selected attributes, by city, China, October 2018
                                                                    • Snacking Attitudes and Habits

                                                                      • Consumers are self-conscious when snacking
                                                                        • Figure 53: Snacking attitudes and habits, by types of snacks eating more compared with six months ago, China, October 2018
                                                                      • Create super-sale-snacks in tier 2 or lower cities
                                                                        • Figure 54: Snacking attitudes and habits, by selected attributes of super sale snacks, China, October 2018
                                                                      • Opportunity for snack delivery services
                                                                        • Figure 55: Snacking attitudes and habits –“When I fancy snacking, I prefer ordering from food delivery”, by habit towards whether eat snacks as main meals, China, October 2018
                                                                    • Meet the Mintropolitans

                                                                      • Eating more snacks than others
                                                                        • Figure 56: Consumption trend of different types of snacks-Eating more, by consumer classification, China, October 2018
                                                                      • Willing to pay more for indulgence
                                                                        • Figure 57: Trading up potential, by consumer classification, China, October 2018
                                                                      • Follow the trend and love snack-specialized channels
                                                                        • Figure 58: Purchase channel of snacks, by consumer classification, China, October 2018
                                                                    • Appendix – Market Size and Forecast

                                                                        • Figure 59: Total market value of snacking, China, 2013-23
                                                                    • Appendix – Market Segmentation

                                                                        • Figure 60: Retail sales value of major snack categories, China, 2013-18
                                                                    • Appendix – Methodology and Abbreviations

                                                                      • Methodology
                                                                        • Fan chart forecast
                                                                          • Abbreviations

                                                                          About the report

                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                          • The Consumer

                                                                            What They Want. Why They Want It.

                                                                          • The Competitors

                                                                            Who’s Winning. How To Stay Ahead.

                                                                          • The Market

                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                          • The Innovations

                                                                            New Ideas. New Products. New Potential.

                                                                          • The Opportunities

                                                                            Where The White Space Is. How To Make It Yours.

                                                                          • The Trends

                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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