Consumer Snacking Trends - China - January 2019
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“As consumers today are concerned more on the freshness of snacks, ‘short-shelf-life’ snacks have entered the spotlight. Consumers who opt for this attribute are actually seeking ‘all natural’ products, as freshness usually means ‘no preservatives’. Innovation in ‘short-shelf-life’ snacks now is concentrated on bakery products, but as consumers’ pursuits for freshness keep rising, ‘short-shelf-life’ may become the new norm for other major categories, therefore putting higher requirements on manufacturers’ innovation capabilities.”
- Crystal A, Research Analyst, Food and Drink
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